Building an ecommerce store can be done with the help of various platforms like WIX, WooCommerce, Shopify, BigCommerce, Magento. But, leading brands like Samsung, Ford, Nike, Nestle Nespresso still trust Magento with this. Ever wondered why? Here, let’s discuss the features and benefits that come handy with the Magento ecommerce platform. Be it a small business or enterprise level, Magento serves effortlessly to all the needs.
Magento is undoubtedly easy to use, flexible and packed with amazing default features, making it a highly-preferred platform. Let us have a look at the reasons why Magento eCommerce is a leader in the commerce industry.
Magento is a free open source platform built using PHP and various other open source tools. Making use of open source tools ensures the store offering robust performance and enhanced security for Magento developers as well as merchants. It comes with a free community edition and paid enterprise edition.
The Magento Community Edition (CE) is completely free. You can easily install or use any version of Magento CE you want. In order to enhance the functionalities of your store, you can also develop or install Magento modules from the library of modules. The Magento ecommerce platform offers flexibility to customize, modify or extend the source code for enhanced features.
Third party integration is just a task done with the easiest methods, with Magento ecommerce platform. Magento comes with unlimited free integration of third party components resulting into quick development processes.
Whether it is payment gateways, database applications, shipping extensions or tracking extensions, it is quick and easy to integrate it with the Magento store. This offers more opportunities for customization and developing the finest possible store.
Moreover, the platform is already integrated with Google Analytics, Google Checkout and Google Base.
With this platform, a Magento specialist is offered with the flexibility to develop unique user experiences. In order to meet specific business requirements, one can also add customized back-end workflows.
Magento lets you take control of interfaces and capabilities of the core solutions in your ecommerce store.
Magento incorporates HTML5 capabilities which ensures smooth and flawless response of your store to all mobile devices. In the world where online shopping is majorly done on mobile, you might not want to miss out on delivering uniform experience on all the devices.
79% of smartphone users have made a purchase online using their mobile device in the last 6 months – A report says
Magento also offers certain features like Griding, image scaling, AV capabilities, gesture control, drag and drop, etc.
Aiming for a store with a quick loading page? Magento is surely your right choice.
Magento can support businesses of all sizes, from small and medium businesses to giant enterprises. It is flexible enough to grow along with your business. The scalability it offers, makes it the finest option amongst the available ecommerce solution platforms.
Magento will never fail to amaze you with the performance and level of reliability it offers.
A well-characterized SEO is a basic need for your business, and amazingly, Magento comes with “Magento SEO” to reduce your worries about ranking on SERP. Working with a dependable Magento ecommerce platform, site advancement becomes as simple as ABC. The platform supports users with various SEO components such as sitemaps, URL rewrite, metadata and so on, to enhance ranking on the Search Engine Result Pages.
With Magento, you can seamlessly manage multiple stores through a single back-end. Everything, from inventory management to order and return management can be managed using a single admin panel.
You can also assign a subdomain for individual stores and each store can have different themes and templates associated with them. Everything with easier controlling for all the stores through one admin panel.
There are numerous features offered by Magento that help merchants meet customer expectations. The additional features help enhancing the store functionalities keeping merchants ahead of the fierce competition. Owning a Magento ecommerce website? Make sure you make the most out of this amazing platform. In case you you need any help for Magento — we’re just a click away.
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Shivi Rao is a content marketer with Krish. She has worked in various industries spanning technology, science, rural marketing, startups & unicorns, eCommerce business, and digital marketing, believing that content is the foundation to facilitate the visibility of any organization and ensuring her words do the same. In her free time, you can either find her lifting weights in the gym or feeding the strays.
21 December, 2022 After WooCommerce, Shopify is the 2nd most loved and used eCommerce platform worldwide. Shopify is an entirely feature-rich eCommerce platform. It offers many drag-and-drop options, and its apps work tremendously for store owners. In addition, Shopify is easy to use as it doesn't require depth coding.
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