---
title: "Controlling Vanishing Customers with Adobe"
url: "https://www.krishtechnolabs.com/blog/controlling-vanishing-customers-with-adobe/"
date: "2021-04-26T12:47:35+00:00"
modified: "2023-11-03T06:42:04+00:00"
author:
  name: "Minal Joshi"
  url: "https://www.krishtechnolabs.com/"
categories:
  - "blog"
tags:
  - "Adobe"
  - "eCommerce"
word_count: 142
reading_time: "1 min read"
summary: "You must be wondering, “I used to have customers. Now they have vanished. Have aliens abducted them?” Well, this isn’t a Sherlock Holmes novel. And you do not need to play detective to work o..."
description: "know the reasons why your customers leave and how can Adobe help you control your vanishing customers. Explore how to keep your customer for a longer period."
keywords: "Adobe, eCommerce, blog"
language: "en"
schema_type: "Article"
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    url: "https://www.krishtechnolabs.com/blog/agentic-ai-by-adobe-all-your-business-needs-to-know/"
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---

# Controlling Vanishing Customers with Adobe

_Published: April 26, 2021_  
_Author: Minal Joshi_  

![Controlling Vanishing Customers with Adobe](https://www.krishtechnolabs.com/wp-content/uploads/2021/04/54-Controlling-Vanishing-Customers-with-Adobe-1024x586.png)

You must be wondering, “I used to have customers. Now they have vanished. Have aliens abducted them?” Well, this isn’t a Sherlock Holmes novel. And you do not need to play detective to work out the ‘Mystery of Vanishing Customers.’
It might come as a shocker to you, but almost [70% of eCommerce shopping carts are abandoned](https://kinsta.com/blog/ecommerce-statistics/), resulting in a whopping $18 billion loss of revenue each year. Vanishing customers include abandoned carts and existing customers who decide to leave due to various reasons and, in turn, enhance the [churn rate](https://vwo.com/blog/ecommerce-statistics/). To our horror, a mere 43% of profits are being drawn from retained customers for most eCommerce stores. And on top of that, only 42% of these eCommerce companies know how to measure the customer lifetime value accurately. What is more devastating is that companies are losing [$1.6 Trillion](https://www.superoffice.com/blog/reduce-customer-churn/) every year due to customer churn.


---

_View the original post at: [https://www.krishtechnolabs.com/blog/controlling-vanishing-customers-with-adobe/](https://www.krishtechnolabs.com/blog/controlling-vanishing-customers-with-adobe/)_  
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