---
title: "What is CPQ in B2B Commerce?"
url: "https://www.krishtechnolabs.com/blog/cpq-in-b2b-commerce-and-its-role-in-cx-transformation/"
date: "2025-02-18T13:30:09+00:00"
modified: "2026-03-31T09:54:35+00:00"
author:
  name: "Sumesh Soman"
categories:
  - "blog"
tags:
  - "B2B commerce"
  - "CPQ"
  - "CX"
  - "Digital Transformation"
word_count: 102
reading_time: "1 min read"
summary: "In today's rapidly growing digital marketplace, the competition is challenging, so businesses have to adapt to digital advancement to stay competitive. B2B Commerce started aligning with digital tr..."
description: "Configure, Price. Quote. - CPQ. Understand what it stands for and its benefits"
keywords: "what is cpq, B2B commerce, CPQ, CX, Digital Transformation"
language: "en"
schema_type: "Article"
related_posts:
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    url: "https://www.krishtechnolabs.com/blog/unified-cms-and-commerce-platform-essential-for-digital-transformation/"
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    url: "https://www.krishtechnolabs.com/blog/5-ways-you-can-use-ai-to-improve-cx-and-sales-for-saudi-day/"
  - title: "Go Phygital with commercetools and Krish"
    url: "https://www.krishtechnolabs.com/blog/go-phygital-wtih-commercetools-and-krish/"
---

# What is CPQ in B2B Commerce?

_Published: February 18, 2025_  
_Author: Sumesh Soman_  

![What is CPQ in B2B Commerce Key Benefits and Its Role in B2B CX Transformation.](https://www.krishtechnolabs.com/wp-content/uploads/2025/02/What-is-CPQ-in-B2B-Commerce-Key-Benefits-and-Its-Role-in-B2B-CX-Transformation-1024x585.webp)

In today’s rapidly growing digital marketplace, the competition is challenging, so businesses have to adapt to digital advancement to stay competitive. B2B Commerce started aligning with digital transformation and leveraging advanced technologies to streamline processes and meet customer demands to deliver enhanced customer experience. With the evolving needs and expectations of B2B buyers, B2B businesses are moving towards a solution that can facilitate personalization, attractive deals, and simplified payment; Configure, Price, Quote (CPQ) is one such solution. Let’s discuss CPQ in detail, including its role in empowering the sales team and transforming customer experience (CX) for B2B transactions.


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_View the original post at: [https://www.krishtechnolabs.com/blog/cpq-in-b2b-commerce-and-its-role-in-cx-transformation/](https://www.krishtechnolabs.com/blog/cpq-in-b2b-commerce-and-its-role-in-cx-transformation/)_  
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