---
title: "Building an Experimentation Roadmap That Executives Approve - MarTech Masterclass Series Ep | 16"
url: "https://www.krishtechnolabs.com/blog/experimentation-roadmap-that-executives-approve-ep16/"
date: "2026-06-12T11:28:55+00:00"
modified: "2026-06-12T11:28:55+00:00"
author:
  name: "Ankit Bhatia"
  url: "https://www.krishtechnolabs.com/"
categories:
  - "blog"
tags:
  - "CRO Audit"
  - "cro audit checklist"
word_count: 47
reading_time: "1 min read"
summary: "In our previous MarTech Masterclass Episode 15, we provided a detailed breakdown of how to run a CRO audit. We mapped where intent dies across landing pages, product pages, and checkout. None of th..."
description: "Learn how to build an experimentation roadmap that aligns with business goals, earns executive buy-in, prioritizes impact, and drives measurable growth."
keywords: "CRO Audit, cro audit checklist, blog"
language: "en"
schema_type: "Article"
related_posts:
  - title: "Your Website Is Leaking Revenue: The CRO Audit Checklist – MarTech Masterclass Series Ep | 15"
    url: "https://www.krishtechnolabs.com/blog/website-leaking-revenue-cro-audit-checklist-ep15/"
  - title: "Shopify Revenue Leak Audit: 50 Conversion Killers Costing Your Store Millions in Lost Revenue"
    url: "https://www.krishtechnolabs.com/blog/shopify-cro-revenue-leak-audit/"
  - title: "Conversion Funnel Analysis: How to Identify and Fix Drop-Offs"
    url: "https://www.krishtechnolabs.com/blog/conversion-funnel-analysis/"
---

# Building an Experimentation Roadmap That Executives Approve - MarTech Masterclass Series Ep | 16

_Published: June 12, 2026_  
_Author: Ankit Bhatia_  

![Building an Experimentation Roadmap That Executives Approve](https://www.krishtechnolabs.com/wp-content/uploads/2026/06/Building-an-Experimentation-Roadmap-That-Executives-Approve-1024x585.webp)

In our previous MarTech Masterclass Episode 15, we provided a detailed breakdown of how to run a CRO audit. We mapped where intent dies across landing pages, product pages, and checkout. None of those are traffic problems. They are funnel problems, and the audit is what exposes them.


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_View the original post at: [https://www.krishtechnolabs.com/blog/experimentation-roadmap-that-executives-approve-ep16/](https://www.krishtechnolabs.com/blog/experimentation-roadmap-that-executives-approve-ep16/)_  
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_Generated: 2026-06-12 11:28:56 UTC_