---
title: "Role of AR/VR in Automotive Dealerships: Virtual car showroom experience for seamless car buying journey"
url: "https://www.krishtechnolabs.com/blog/role-of-ar-vr-in-automotive-dealerships/"
date: "2024-11-20T10:48:23+00:00"
modified: "2025-09-09T10:26:50+00:00"
author:
  name: "Devansh Shah"
  url: "https://www.krishtechnolabs.com"
categories:
  - "blog"
tags:
  - "AR/VR in Automotive"
  - "Role of AR in Automotive"
  - "Role of AR/VR in automotive dealership"
  - "Role of VR in Automotive"
word_count: 74
reading_time: "1 min read"
summary: "Car buying experience has changed drastically, and when I say ‘experience,’ it means the customer experience (CX) during the buying journey that ‘drives’ decision-making for most of us. The..."
description: "AR/VR technology is transforming automotive dealerships, allowing virtual test drives, customized car tours, and interactive experiences to enhance customer ..."
keywords: "AR/VR in Automotive, Role of AR in Automotive, Role of AR/VR in automotive dealership, Role of VR in Automotive"
language: "en"
schema_type: "Article"
---

# Role of AR/VR in Automotive Dealerships: Virtual car showroom experience for seamless car buying journey

_Published: November 20, 2024_  
_Author: Devansh Shah_  

![Role-of-AR-VR-in-automotive-dealerships-Virtual-car-showroom-expereince-for-seamless-car-buying-journey](https://www.krishtechnolabs.com/wp-content/uploads/2025/01/Role-of-AR-VR-in-automotive-dealerships-Virtual-car-showroom-expereince-for-seamless-car-buying-journey-1024x585.webp)

Car buying experience has changed drastically, and when I say ‘experience,’ it means the [customer experience (CX)](https://www.krishtechnolabs.com/experience-design/) during the buying journey that ‘drives’ decision-making for most of us. Their buying journey starts early the moment they wish to buy the next powertrain and search online. The new-age digital native customers demand extraordinary features, performance, and safety but do ample research before the final purchase, so the journey starts long before stepping into a dealership.


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_View the original post at: [https://www.krishtechnolabs.com/blog/role-of-ar-vr-in-automotive-dealerships/](https://www.krishtechnolabs.com/blog/role-of-ar-vr-in-automotive-dealerships/)_  
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