---
title: "Smartphones and the Case for RWD: Leaving the Tablet Behind"
url: "https://www.krishtechnolabs.com/blog/smartphones-and-the-case-for-rwd-leaving-the-tablet-behind/"
date: "2015-06-30T07:21:39+00:00"
modified: "2023-04-26T05:32:20+00:00"
author:
  name: "Minal Joshi"
  url: "https://www.krishtechnolabs.com/"
categories:
  - "blog"
tags:
  - "eCommerce marketing"
  - "Mobile Commerce"
word_count: 43
reading_time: "1 min read"
summary: "Today, the mobile phone has certainly come of age. We now have smart phones and tablets as well. However, the CEOs and CMOs of many organizations endorse the mobile-first strategy, given the promin..."
description: "Thus, the tablet stands nowhere in the picture, at least in the minds of several CMOs and CEOs of various companies when compared with the smartphones."
keywords: "mobile commerce, eCommerce marketing, Mobile Commerce"
language: "en"
schema_type: "Article"
related_posts:
  - title: "Omnichannel Marketing: The Idea behind Personalized CX Approach"
    url: "https://www.krishtechnolabs.com/blog/omnichannel-marketing-automation-for-ecommerce/"
  - title: "Marketing Automation Tools: An Exhaustive List Sorted According to Business Size"
    url: "https://www.krishtechnolabs.com/blog/top-marketing-automation-tools-by-business-size-guide/"
  - title: "Mobile Marketing in eCommerce"
    url: "https://www.krishtechnolabs.com/blog/mobile-marketing-in-ecommerce/"
---

# Smartphones and the Case for RWD: Leaving the Tablet Behind

_Published: June 30, 2015_  
_Author: Minal Joshi_  

![Smartphones-and-the-Case-for-RWD-Leaving-the-Tablet-Behind](https://www.krishtechnolabs.com/wp-content/uploads/2015/06/Smartphones-and-the-Case-for-RWD-Leaving-the-Tablet-Behind-1024x585.jpg)

Today, the mobile phone has certainly come of age. We now have smart phones and tablets as well. However, the CEOs and CMOs of many organizations endorse the mobile-first strategy, given the prominence that Omni-channel is getting these days. Consider the following points:


---

_View the original post at: [https://www.krishtechnolabs.com/blog/smartphones-and-the-case-for-rwd-leaving-the-tablet-behind/](https://www.krishtechnolabs.com/blog/smartphones-and-the-case-for-rwd-leaving-the-tablet-behind/)_  
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