---
title: "What is Search Remarketing? – A Brief Introduction"
url: "https://www.krishtechnolabs.com/blog/what-is-search-remarketing-a-brief-introduction/"
date: "2014-05-30T05:18:55+00:00"
modified: "2023-04-26T05:28:17+00:00"
author:
  name: "Zenul Jinwala"
  url: "https://www.krishtechnolabs.com/"
categories:
  - "blog"
tags:
  - "CTR Improvements"
  - "Google Adwords"
  - "keyword targeting"
  - "Search Remarketing"
word_count: 63
reading_time: "1 min read"
summary: "These days, a lot of discussion has been happening in various circles about the topic of re-marketing. It is quite understandable that not many will have understood the concept of re-marketing corr..."
description: "Get complete information about what is search remarketing. Explore every aspect of it with detailed information. Visit now to know more."
keywords: "CTR Improvements, Google Adwords, keyword targeting, Search Remarketing"
language: "en"
schema_type: "Article"
related_posts:
  - title: "Enhancing Magento Enterprise Store Performance with 4 Essential Google Analytics Parameters"
    url: "https://www.krishtechnolabs.com/blog/enhancing-magento-enterprise-store-performance-with-4-essential-google-analytics-parameters/"
---

# What is Search Remarketing? – A Brief Introduction

_Published: May 30, 2014_  
_Author: Zenul Jinwala_  

![What-is-Search-Remarketing-A-Brief-Introduction](https://www.krishtechnolabs.com/wp-content/uploads/2014/05/What-is-Search-Remarketing-A-Brief-Introduction-1024x585.jpg)

These days, a lot of discussion has been happening in various circles about the topic of re-marketing. It is quite understandable that not many will have understood the concept of re-marketing correctly. To enumerate briefly, re-marketing is a technique that offers advertisers an opportunity to target visitors who have visited their site, but did not pick up anything despite having explored some pages.


---

_View the original post at: [https://www.krishtechnolabs.com/blog/what-is-search-remarketing-a-brief-introduction/](https://www.krishtechnolabs.com/blog/what-is-search-remarketing-a-brief-introduction/)_  
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