---
title: "Worried about Shopping Cart Abandonment? Why  Google Analytics is Important"
url: "https://www.krishtechnolabs.com/blog/worried-about-shopping-cart-abandonment-why-google-analytics-is-important/"
date: "2015-11-03T06:09:09+00:00"
modified: "2023-04-26T05:33:21+00:00"
author:
  name: "Minal Joshi"
  url: "https://www.krishtechnolabs.com/"
categories:
  - "blog"
tags:
  - "cart abandonment rate in google analytics"
  - "track abandoned carts in analytics"
word_count: 118
reading_time: "1 min read"
summary: "For commerce merchants, this piece of information happens to be a profound news worthy of much insight into check out and online sales practices. Nearly $4 billion of merchandise will have been aba..."
description: "If you are worried about shopping cart abandonment regarding your ecommerce web-store, then understanding Google Analytics will provide you better insight."
keywords: "cart abandonment rate in google analytics, track abandoned carts in analytics, blog"
language: "en"
schema_type: "Article"
---

# Worried about Shopping Cart Abandonment? Why Google Analytics is Important

_Published: November 3, 2015_  
_Author: Minal Joshi_  

![](https://www.krishtechnolabs.com/wp-content/uploads/2015/11/Worried-about-Shopping-Cart-Abandonment-Why-Google-1024x585.jpg)

For commerce merchants, this piece of information happens to be a profound news worthy of much insight into check out and online sales practices. Nearly $4 billion of merchandise will have been abandoned in online shopping carts in 2015. Thus, [shopping cart abandonment](https://www.krishtechnolabs.com/blog/facing-ecommerce-shopping-cart-abandonment-read-on/) is not a unique factor glitching a single eCommerce site, but the entire ecommerce industry on the whole. The average rate for cart abandonment in 2015 is 68%.
Thereby two-thirds of the time, online shoppers fill in their basket full of shopping goods only to abandon them at the checkout stage. Hence, something motivates the shoppers to buy, but something halts the purchasing process. However, the better part of the story is that nearly 63% of which is potentially recoverable.


---

_View the original post at: [https://www.krishtechnolabs.com/blog/worried-about-shopping-cart-abandonment-why-google-analytics-is-important/](https://www.krishtechnolabs.com/blog/worried-about-shopping-cart-abandonment-why-google-analytics-is-important/)_  
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