Case Study Cas Client

Critical Thinking

Critical Thinking
Since 1958, The Critical Thinking’s award-winning products have helped students of all abilities achieve better academic results with highly effective lessons that sharpen the mind as they teach standards-based reading, writing, mathematics, science, and history. Their products are fun, easy to use, and guaranteed to produce better grades and higher test scores.


UI / UX / CX

Support & Maintenance

View the Website


Starting at inception, the mandate involved scheming and scaling Magento Commerce. The sponsors were unconvinced with the legacy site and realized the need of complete transformation of e-business framework to the next level, covering makeover of almost each area with the desired functionality to evolve online operations.

As part of ongoing support tenure, the key obstructions were to increase page loading time and configure ajax based functionality in store to make store even faster, make responsive site and upgrade store to latest version along with day to day development assignments.


After undertaking a deep-level analysis of merchandising operations and other support structures, Krish team articulated structured initiatives, covering key areas such as:

  • Enhanced back-office system integration by adding extended API methods beyond native API/web-services under the resources such as customers, categories, products, and sales orders.
  • Optimized entire post-sales fulfillment life cycle with uniform stockavailability across all channels.
  • Online demo software and full / limited period trial licensing integration.
  • Faceted buying option implementation between various purchase choices such as accessories, eBooks, software, books, curriculum bundles.
  • Optimized customer journey for unique and returning visitors. Also incorporated Listrak digital marketing platform to cater unconverted shopping carts abandonment scenarios.
  • In addition to re-platforming onto Magento, the team also added some custom features and functionalities for cross-selling opportunities, powerful searching, printable samples, dealer locating, reseller engagements, advance coupon/voucher codes and price catalogs

Krish TechnoLabs has been an excellent development partner. They are nimble, knowledgeable and efficient. We are excited to continue to grow our business relationship.

Nile Duppstadt II

Vice President, The Critical Thinking Co.


Transitioning from an older framework provided the perfect opportunity to define an entirely new system and deliver a user-centric, stable and scalable web-shop. Business has withstood a substantial increase in eCommerce transactions and online revenue, ensuring long-term growth.

55%increase in transactions

76%increase in revenue

70% increase in site visits

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