Case Study

Diakart

Business Brief
A healthcare startup, focused on bridging the gap between technology and healthcare services in southern India. Diakart operates an O2O (online-to-offline) marketplace portal where consumers can securely avail diagnostic services from many different diagnosis centers across the city and walk-in to their neighborhoods labs & diagnostic centers after booking online along with an appointment.
DELIVERABLES

Strategy

UI / UX / CX

Development & Implementation

Managed Support

View the Website

Challenge

Designing a bespoke user experience that effectively communicates Diakart’s unique propositions towards recurring medication seekers, and aligning hundreds of diagnostic centers all together into a commerce-enabled web portal. The platform stability, healthcare data storage compliances and consistent portal performance even with a changing pattern of parallel activity on the diagnostic center micro-console were the unique use cases of upscaling Magento app’s benchmark.

Approach

Diakart was anxious to assemble their multi-faceted e-tailing operations that allowed enough flexibility on the diagnostic center micro-console with an initial site launch. They also looked for altering standard catalog-centric browsing experience with seamless navigations and an individual or a packaged test searching and locating capabilities for consumers.

Krish TechnoLabs was able to roll out a balanced approach on a clean, custom site design which included many UX features that surpass Magento frontend UX and offers a fantastic shopping experience on any device and screen size. The new site included a collective aggregation portal with applicable security compliances and an exclusive interface for lab diagnostic centers to manage their real-world operations.

The comprehensive implementation area covered –

  • Modern yet clean web interfaces with flat design principles, and a carefully calibrated screen sequence throughout the user journey.
  • Magento frontend development with price comparison grid, fine-grade searching abilities, Geo Location sorts, screen controls and action elements.
  • Diagnostic centers (Lab) micro console with rep logins, appointment schedules, in-home service requests and account ledgers.
  • User account utilities – patients and delegates profiles management with healthcare report data storage.
  • Corporate campaign system with an optimal transactional process.
  • Flexible merchandising and discounting ability amongst lifestyle profiles and bundled package tests.
  • Implementing a ledger-like micro accounting system to manage fund credit/debit and pay-out for diagnostic centers and overall marketplace settlements.
  • Compact vendor review and rating system, SMS services integration, home sample collection cash on center offline payment, etc.

When I discovered Rocket Bazaar, we were pleasantly surprised to discover the vast range of solutions it offers to professionals like me! I have absolutely no hesitation in recommending Krish Technolabs to my colleagues and look forward to a wider and more effective range of solutions!

Vinith Balakrishna Founder, White Cliff Ventures Pvt. Ltd.

Result

Flawless customer experience and enabling marketplace-centric business rules was a primary objective in this planner, and we looked for different ways we could accomplish this goal throughout the process. This led us to design and implement highly customized interfaces which are much different from generic eCommerce workflows, and by leveraging Magento capabilities, it has resulted in a more intuitive customer process. Krish TechnoLabs architected a dynamic solution that can flexibly cope around numerous vendors and even for multiple cities for localized operations. Diakart has successfully launched their healthcare portal in Bengaluru city and looking forward to expanding it throughout the Indian peninsula.

33%Boost in conversion rate

49%Rise in site visits