Audit
This includes assessing the current scenario, growth objectives, target market, competitive landscape, technology, and existing marketing strategies while considering pain areas.
- Understanding business objectives/goals
- Analyzing target market, industry, and competitors
- Audit of UX, Solution Architecture & Functionalities
- Code & Performance audit
- Marketing Actions / Analytics
- Defining GAP and Reporting
Plan / Roadmap
Developing a comprehensive and tailored growth strategy roadmap that outlines specific actions and initiatives aligned to business goals and market conditions to achieve business growth.
- Strategy plan - setting up KPIs
- Defining YOY growth roadmap
- Outlining quarterly action items
- Defining Solution architecture and technology changes
- Designing wireframes / prototypes
- Planning team structure
Create / Execution
Developing a comprehensive and tailored growth strategy roadmap that outlines specific actions and initiatives aligned to business goals and market conditions to achieve business growth.
- Designing UX / UI / CX
- Development & System Integration
- Setting up Marketing Automation & Data Analytics tools
- Exceuting Marketing Campaigns
- Conversation Rate Optimization
Measure
This is to assess the outcomes, finetune and what to do next. This sets the next phase road map and help brand measure ROI and set budget plan for the coming phases.
- Retrospection of execution and outcomes
- Data analysis & reporting
- KPIs, ROI analysis and budget review
- Setting up next roadmap
