One important strategy to grow your ecommerce revenue is to keep your store fresh and vibrant. That includes your content, products, promotions, and other eCommerce online marketing strategies. It may also mean regularly refreshing your navigation, themes, and other design elements.
When was the last time you really looked at your online store with the same level of critique as you did when you first launched it? Are you featuring seasonal products in your featured items or are Mother’s Day gifts still at the top in August? Are your promo banners the same ones you used last month? When is the last time you created a completely new promotional idea? When did you last add a blog post? A Facebook wall post? Tweets? Do you have your “back to school” category created? Is your navigation optimized to get traffic to the right parts of your website?
Chances are, when you launched the last version of your store, you micromanaged everything about it for several months to ensure it worked properly. But over time, for many of us, critical details of our sites go on autopilot.
Don’t fall into that trap. You may have missed an opportunity to sell something more seasonal. Worse yet, your repeat visitors start seeing the same products over and over and decide to go elsewhere for new ideas.
Your store is the most critical asset you have. Keep it alive and fresh.
Here are 10 tips to help keep your store current, fresh and relevant. Many of these borrow from basic merchandising concepts. Others are simply common sense.
There are many ways to keep your website fresh. Most are easy to implement. Be sure to assign time and resources to it. If you don’t, that old Christmas promotion may still be lingering somewhere in your store.
Source: http://www.practicalecommerce.com/articles/3683-10-Tips-to-Freshen-Your-Ecommerce-Site
Shivi Rao is a content marketer with Krish. She has worked in various industries spanning technology, science, rural marketing, startups & unicorns, eCommerce business, and digital marketing, believing that content is the foundation to facilitate the visibility of any organization and ensuring her words do the same. In her free time, you can either find her lifting weights in the gym or feeding the strays.
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