During this year’s November holiday season that officially begins on Thanksgiving, an unprecedented 15 percent of consumers in the United States logging onto a retailer’s website are expected to do so through a mobile device, according to IBM.
Based on compiled numbers from the IBM Coremetrics Benchmark, all online holiday shopping in November is also expected to grow as much as 15 percent versus November of last year, with the growing influence of mobile devices such as iPads and Android phones being among the key factors.
The IBM Coremetrics Benchmark analysis gathers data directly from the web sites of more than 500 leading U.S. retailers such as Wal-Mart, Target, Amazon.com and eBay. Using sophisticated analytics technology, the benchmark measures real-time sales data and eCommerce online marketing results to uncover shopping trends across a wide-variety of channels including social media, mobile devices and other online sources where consumers interact with their brands.
This latest installment serves as the beginning of IBM’s fourth-annual Benchmark Campaign and reveals the following 2011 online retail predictions for the November holiday season:
“This November holiday season will mark the true advent of the post-PC era with consumers demonstrating a heightened interest in adding mobile devices to their holiday shopping arsenal,” said John Squire, Director of Product Management, Enterprise Marketing Management Group, IBM Industry Solutions.
“In response, savvy retailers must invest in delivering hyper-personalized, smarter commerce shopping experiences that are capable of building loyalty through multiple channels with exceptionally relevant promotions, free shipping and more,” added Squire.
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Shivi Rao is a content marketer with Krish. She has worked in various industries spanning technology, science, rural marketing, startups & unicorns, eCommerce business, and digital marketing, believing that content is the foundation to facilitate the visibility of any organization and ensuring her words do the same. In her free time, you can either find her lifting weights in the gym or feeding the strays.
10 March, 2023 Customers are commanding a different experience. It hinges on mobile.The device is not the future of marketing, it’s the present. Today, the customer journey often begins and ends on a smartphone. So, as a marketer, it’s your job to engage with your customers on their choice of device. Marketers can’t ignore the surge in M-Commerce, as consumers command an experience that rests on mobile optimization. Brands need to prioritize the mobile marketing in their eCommerce strategies.
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