17 interesting Ecommerce trends for 2016
It will be important For brands to stay updated about their existing business, marketing and merchandising strategies to adhere to the wants of modern e-customers. Modifications in buying behaviors and technology have importantly impressed how people shop. Technological trends like Woman’s costumes and man’s suits in fashion are always changing, so you need to keep up with the latest trends to stay relevant to changes in it which is why ecommerce store owners need to consistently keep their products and services better.
In present day’s hyper-competitive market, it is exigent on how the brand suffices the customers experience online to meet their expectations by active engagement. Thus, those online retailers that still stick to the traditional brand-eccentric ecommerce model will deteriorate in terms of revenue and customer. Want to see your brand stay competitive? Then start evaluating your entire ecommerce system companies change, prices go up and offerings.
- 1. Produce predictable sales Of course, for more established brands this is the perfect way to drastically rise customer lifetime value and earn predictable revenue. Stores everywhere can apply product subscriptions to their business at small scale. For that primarily, businesses must reckon products customers regularly order. Then, it’s time to offer shoppers the option to subscribe to a monthly delivery of those products, which should arrive just before a customer’s supply runs out.
Let’s say for an instance: Amazon promotes its “Subscribe and Save” option for the potential customers who want to receive favorite products periodically with almost 15% discounts in their total order.
- 2. Engagement via Content The misunderstanding with this strategy is that people blindly produce blog posts, images and videos without promoting their branded stories. Plenty of projects never reached the right audience but as marketers now know the importance of sharing, making viral, distributing and promoting their content, many eCommerce companies will aim to produce interesting, inspirational stories in front of potential customers.
- 3. Offline shops encourages Online sales Customers who touch, feel and use a product before they can buy it is more hopeful than to order products online and pick them up or return them in-store. Whenever clients stop by your shop, they get exposed to more of your merchandise products which they may purchase during their visit. In just a couple of years, eCommerce superstars Bonobos and Warby Parker, have gone offline to expand their businesses, managed to open up dozens of permanent brick-and-mortar locations proving that their eCommerce products sell well both online and offline.
- 4. Slow and unresponsive website An increased lack of patience from visitors when website applications go down drives them away in frustration, and companies won’t realize it because their old tools report only if a website has crashed completely. Ultimately, IT managers need to be looking at services that not only predict traffic surges and scale appropriately, but also can repair themselves automatically when failure occurs in order to avoid customer frustration.
Research has unveiled that 80% of shoppers never come if they deem your website performance to be too slow and this results in lost revenue, as downtime can cost a company up to $1000/minute.
- 5. SSL Encryption Becomes Ubiquitous One of the lesser known but most important strategies for increasing page ranking is “forcing” SSL encryption. As Google is ubiquitous with searching, many reputed companies will be seen adopting SSL encryption in 2016. Its new marketing potential will prove to be much more of an impulse as its security pros.
- 6. Multi-Channel Shopping Ecommerce stores future have become flexible and responsive. Omni-channel customers spend 3.5 times more than single-channel shoppers. People are now using mobiles, phablets, tablets, laptops and desktop computers so as a consumer, almost every time they find a cool product online, chances are they can go to any ecommerce store and find it from any devices. Consumer go to these multi-vendor websites because they find a wide selection of unique items from varying sellers and easily make a single payment at the end. Many ecommerce sellers know the benefits of selling through multiple channels.
- 7. Just Connecting with Customers ain’t enough Social ecommerce landscape is significantly changed, as every social networks have opened up their systems for selling. In the past, social media was only to get likes or comments on your content. Now, this has changed a bit as whenever you launched a new product, you would even want to send people to your product to make them purchase.
- 8. The Pop-up Perfection When the internet pop-up was in full force, Consumers hated it but it’s making a huge comeback. New pop-ups are only to give away something for free in exchange for email addresses. It come back rarely, when the customer has signed up for the email list. It surprisingly work wonders for email marketing and they don’t have the stink old pop-up ads use to have.
- 9. Stunning Images and Videos As 2016 will progress, Huge media, Stunning Images and Delightful Videos, helped out the consumer to go surf the website in-depth because of the appeal and temptation it creates. This will one of the key ecommerce trends of 2016 to attract the customer’s buying plea.
- 10. Mobile Friendly Sites Mobile will become even more important as a sales channel in 2016 as numbers are gradually moving up every quarter. If your site ain’t mobile friendly, you’re probably not reaching 50% of your target reach. So being able to help customers get done what they’re trying to get done via their mobile device is paramount to success.
- 11. Online Loyalty Programs As the technology is improving, and credit card companies begin to get involved the online loyalty program is sure to improve. You may have noticed the Amazon Rewards credit card luring the customers attention.
- 12. Niche Flash Sales This isn’t a new concept, but Flash sales have become an expectation of online customers mostly during special occasions, lasts from a few hours to a few days. If your website is mobile optimized, more customers will be able to have faster and easier access to your store, thus increasing your sales. As the users will assume exaggerated discounts, ensure that you do not end up damaging your brand in a bid to organize a flash sale.
- 13. Real Time Analytics Become the Norm With real-time actionable analytics, you can see in real time what your customers are doing, when they are exiting, where they are encountering problems, what aspects of the site were hurting business and then accordingly offer assistance before they leave your site. Ex: If you can see that people bounce because of trouble shooting with a coupon code, then you can immediately provide the shopper a foolproof coupon code saving the sale.
- 14. Contextual shopping will replace personalization With a context-based website experience, you don’t have to be necessarily logged into or registered to site in order to be given relevant information through the online decision journey. This contextual shopping is friction less and hassle out the previous styled boring online shopping experience.
- 15. Automation in Marketing When you enter an online store, there is no one to greet you, signal you when you have a question about size-style-color, and no one to help you when you encounter a problem like a coupon code not working. Thus, online conversion rates are 1% to 3% – 20% to 30%. lower than in-store conversion rates. Automated recommendations are directly determined by what a particular customer bought or clicked when they visited your store previously.
In 2016, instead of waiting for customers to contact them, ecommerce stores, will actively engage consumers throughout their journey. The scope includes good old’ email marketing, customized landing pages, easily-accessible shopping carts, tailor-made discounts and promotions, and automatic display of recommended products for customers.
- 16. Customer data analysis through algorithms Algorithms like Customer segmentation and identification of patterns based on the buying history can help in the precision of the data of the ecommerce store. It totally depends on the quality and the size of the data analyzed. This can be one of the tactics to tackle the newest trends of 2016.
- 17. Better shipping Specialized services, offer same-day delivery, remains the most reliable and fastest modes of delivery for most ecommerce retailers. But, shipping options are more eligible to evolve as today people are no longer willing to settle for anything that does not live up to their expectations.
Now, every Online retailers realize that the customer is king so the factors like convenience and security play a huge role in the future belongings to the retailers who connects to them by providing value, thereby earning their trust.