Magento has achieved the status of being the world’s leading platform for the online retail business. When Magento’s founders surveyed the market in 2008, they found that the various eCommerce platforms that were existing then exhibited a significant performance gap. Hence, Magento decided to establish their own eCommerce platform, which they did under an open source license. This eCommerce platform began to grow significantly and established itself quickly in the world of online business. Magento’s experience with ‘point of sales’ as well as content management systems (CMS) has constantly led to the significant and prolific growth of the company over the past 12 years.
The number of eCommerce merchants that utilize Magento for their eCommerce business has grown significantly since then. Today, more than 150,000 eCommerce merchants utilize the Magento software to meet the needs of their eCommerce businesses. Magento’s vision to provide a huge inventory of customizable features along with flexibility and ease of use has come true today. This has also helped customers to adapt to future changes in the world of eCommerce. As Magento becomes more and more popular, the demand for more and more customizable feature continues to increase. This has spurred Magento to respond with even better solutions. Thousands of online retailers choose Magento for eCommerce because of features as below:
Magento allows you to segment your eCommerce customers by age, gender, location, as well as previous shopping behavior in the Magento admin panel. Special promotions can be created that can be visible for first time or returning visitors.
For many online Magento stores such as yours, the main area of focus are the product pages. Such stores facilitate the filtering of hundreds of products that can easily be compared to each other so that a smooth shopping experience can be provided. Magento supports customer personalization, downloadable products, inventory management, unlimited product attributes, as well as different price points for different customer groups.
Magento also allows shoppers the ability to log-in as well as switch between devices or browsers and even continue shopping at any time. This allows shoppers to enjoy a seamless user experience as well as fewer abandoned shopping carts.
Magento utilizes a one page checkout as well as guest checkout that makes purchasing quick, simple, and easy. With the help of SSL security, Magento ensures that customer’s payment information is kept safe. Customers can utilize a range of various payment options that include major payment gateways and even PayPal. With regards to Shipping, on Magento, it is integrated with all major carriers. It is also calculated on real-time shipping or even flat rates.
The return management system of Magento helps the owner of the store to fully control the return management process. Thus, items can be specified for return, and the return shipping methods can be determined.
Magento has include a range of mobile optimized storefronts that have a range of features such as specific media capabilities, user friendly search display, clean product pages display, image scaling, cross-sell as well as up-sell capabilities, and others. Customers can even drag-and-drop products into the shopping cart to facilitate ease of purchase. Moreover, with the help of the customer loyalty feature, Magento allows customers to create wish lists. Further, they can even register for gifts, purchase gift cards, and redeem store credit. Magento also allows customers to earn reward points.
Magento Search Engine Optimization helps eCommerce websites to feature SEO-friendly URL’s along with customized meta keywords, logo alt descriptions, customized meta keywords, categories meta data, as well as titles for each product and category listed on the webstore. Finally, make the best use of site maps which can be generated automatically and are compatible with Google site map.
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Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
21 December, 2022 After WooCommerce, Shopify is the 2nd most loved and used eCommerce platform worldwide. Shopify is an entirely feature-rich eCommerce platform. It offers many drag-and-drop options, and its apps work tremendously for store owners. In addition, Shopify is easy to use as it doesn't require depth coding.
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