Entrepreneurs and eCommerce merchants who are interested in commencing with an eCommerce businesses now face a new quandary. Which eCommerce platform is the best suited for their business? It’s true that eCommerce business has become extremely competitive these days. Adding to the quandary is the act that is choosing an eCommerce platform has not only become complicated, but also has become a lot more error prone currently. The recent rise of Omnichannel has drastically altered the way that eCommerce is now conceived by e-merchants. The various mistakes that happen to be taken can indeed slow, stall, or completely nullify the advantages of a new eCommerce platform. Some of these errors include:
For those who would like to know, a re-platforming project is a big deal. It takes considerable planning as well as strategic vision along with the necessary resources. Many business leaders go through this for the first time and then struggle later on with the process. The end result is that businesses grow more and more complex and budgets start stretching beyond limits. According to a recent study, it has been estimated that 43% of eCommerce solutions have significantly higher costs than have been anticipated. This happens due to instances such as inadequate planning as well as lack of organizational alignment and even unrealistic deadlines given to operational staff to complete the project.
Sometimes, you need to also understand that choosing the wrong technology or the wrong business partner can lead to confusion and conundrum in executing the right decision. Often companies end up investing in the technology that they will never use. In fact research points out that close to 40% of the platform features are never used. You can avoid these features by planning around your customers, but not around technology.
It is the customers that will need the platform and the need of the hour is a customer friendly platform rather than a technology centric e-store. Since, most buyers are well informed and well educated, they need to be well communicated with. Additionally, most technology integrators still overlook customer friendly design as well as other key design features such as user experience, marketing capabilities, and conversions as well.
Many traditional integrators are still too technology focused and overlook key design and user experience elements that bolster your brand, marketing capabilities and in the end, conversions. Hence, associate with the right technology platform as well as the right partners to ensure that such factors don’t hinder your growth or progress.
While considering re-platforming, you might realize that with your current platform, there is a shortfall in your e-store’s mCommerce capabilities. You will therefore need to consider a mobile-friendly eCommerce shopping experience for your customers. Recent trends indicate that you cannot neglect mCommerce as many customers are switching over to mobile devices to make purchases. With the help of new mobile capabilities, shoppers are drastically altering their mobile shopping experience. Some of the more mobile-based capabilities that are being added to the shopper’s list of tools are location-based merchandising, loyalty applications, mobile coupons, and such. Plan for smartphones as well as tablets. According to recent research, tablet shopping accounts for 55 percent of mobile sales, and experts point out that it is only going to grow. Hence, when it comes between choosing an app for mobile, or a website designed for mobile, many companies go in for a website, since this sees typically 60%+ sales.
Hence, a lot of consideration goes into considering re-platforming. Avoid mistakes from day one, and you will be capable of taking your business to the next higher level. However, remember that anything without proper guidance could take you down a dangerous road filled with difficulties. So, the right planning can avoid new complexities, and you can then witness growth and success. Contact us for the best Magento eCommerce website development services.
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Shivi Rao is a content marketer with Krish. She has worked in various industries spanning technology, science, rural marketing, startups & unicorns, eCommerce business, and digital marketing, believing that content is the foundation to facilitate the visibility of any organization and ensuring her words do the same. In her free time, you can either find her lifting weights in the gym or feeding the strays.
21 December, 2022 After WooCommerce, Shopify is the 2nd most loved and used eCommerce platform worldwide. Shopify is an entirely feature-rich eCommerce platform. It offers many drag-and-drop options, and its apps work tremendously for store owners. In addition, Shopify is easy to use as it doesn't require depth coding.
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