Quite often, many organizations design their websites prior to looking for an implementation partner. To enumerate, they complete the design of the website that includes the UX and the visual design, before they approach an implementation partner. The design has been completed either by an in-house team or even a 3rd party web design agency. However, according to several implementation agencies, this is not the right way forward.
As an analogy, building a website without consulting an implementation partner is just like building a house without speaking to an architect. The goal of involving an implementation partner is to avoid the pitfalls that occur from designing before selecting a platform. In about 90% of the cases, the website has to be redesigned in order to suit the right platform. This is due to the fact that the layout does not simply match what the eCommerce platform natively offers. The end result is the scrapping of the design that was originally brought from the table and also an increase in the allocated budget and the time-line.
It can also happen that the designers and the design agencies involved in the design are not eCommerce focused, so they will not have understood the best design practices. Hence, the site comes out poorly designed and not eCommerce focused. Hence, the website without the attention of the implementation agency is a sure disaster since it is badly contrived, unable to increase conversion and average order value to drive revenue and sales.
Even if the initial design has been splendid, it happens that the designers miss out on highly critical parameters such as user-personas, site performance, as well as other features and functionalities. Hence, the focus should be on hiring an implementation partner that has eCommerce focused designers in- house.
To summarize, you need not panic if you have not hired an implementation partner. However, it will certainly be in your best interests to hire one that has eCommerce focused designers in-house so that your forthcoming website design project does not suffer from the lack of eCommerce focus. Hence, when you select the platform, it is strongly advisable to run all the creative ideas along with your implementation partner prior to design, so that you don’t end up with customization issues later.
Why not choose an implementation partner that has over a decade of eCommerce experience! With 23+ Magento Certified Developers, you can surely consider your website design and implementation to be in safe hands!
As Head - Digital Marketing, Zenul leads the marketing and branding at Krish. He brings with him an in-depth understanding of the evolving digital ecosystem and has a proven expertise and experience in strategic planning, market and competition analysis, creating and implementing client-centered, lead-gen and brand marketing campaigns. He has a heart for technology innovation and has been a keynote speaker on various platforms.
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