It may happen sometimes that due to intense stress to perform and ramp up your Magneto e-store’s sales, you might forget to add something important as part of your marketing strategy. Without discussing much before hand, lets take a quick look at what could be missing and how you could benefit by including these as part of you marketing strategy this year.
Despite understanding that mobile is an essential element of eCommerce digital marketing strategy, more often than not, a lot of people give it a miss. Rather than considering mobile as a human centric experience experience, most businesses see mobile as a channel or a medium that is a standard function. However, it must be noted that as the number of people utilizing the mobile to access the web increases, your Magento powered e-business must be geared up to accommodate the growing number of mobile, smartphone, and tablet users who access your website. In a nutshell, is your website mobile friendly enough?
It is high time that your Magento e-shop includes user generated content. Focus on content such as reviews, blog posts, social media engagement, and the like. Give your website and business a social touch. According to recent studies, user generated content is around 20% more influential and 35% more memorable than branded messages. Also, they are 50% more likely to find user generated content more trustworthy as opposed to branded advertising.
Just like most eCommerce businesses go on and on without testing how pricing influences their customers’ buying decision, are you doing the same with your Magento store? Some people like to choose products that are the least expensive in a comparison. However, that is not always the case. There can be variations in the buying behavior, which you can discern by implementing an alternative pricing strategy. Try varying your pricing strategy, and you could strike gold.
Plan your holiday strategy well in advance, especially in the case of major holidays such as Halloween, Valentine’s Day, Christmas, Black Friday and Cyber Monday. The surge in shopping could lead to embarrassing situations. You could end up with a server crash, slow websites, or your infrastructure might fail to respond adequately the way you had desired. So, watch your business grow by leaps and bounds during the holiday season by launching strategic, well planned out and meticulous sales.
Without a compelling story, your content isn’t going to sell. Hence, it is essential that you take a look at your content marketing strategy and identify if your customers buy your story. Many industry leaders say that content marketing is being over hyped. It could be the case because not many organizations are doing it in the right manner. Get this aspect right to make your store move ahead in the current hyper-competitive scenario.
Now that the competition has become hotter online, it is extremely important for users to generate a online strategy in case they want their sales figures to climb the graphs. This is yet another indication of the fact that the future of retail is eCommerce. Nevertheless, a lot of online companies are getting wiser by the day and are consulting eCommerce agencies with the relevant expertise in Magento about their performance and are moving closer to perfection in the online scenario.
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Shivi Rao is a content marketer with Krish. She has worked in various industries spanning technology, science, rural marketing, startups & unicorns, eCommerce business, and digital marketing, believing that content is the foundation to facilitate the visibility of any organization and ensuring her words do the same. In her free time, you can either find her lifting weights in the gym or feeding the strays.
21 December, 2022 After WooCommerce, Shopify is the 2nd most loved and used eCommerce platform worldwide. Shopify is an entirely feature-rich eCommerce platform. It offers many drag-and-drop options, and its apps work tremendously for store owners. In addition, Shopify is easy to use as it doesn't require depth coding.
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