Five Crucial Aspects To Implement In Your Yearly Marketing Strategy

It may happen sometimes that due to intense stress to perform and ramp up your Magneto e-store’s sales, you might forget to add something important as part of your marketing strategy. Without discussing much before hand, lets take a quick look at what could be missing and how you could benefit by including these as part of you marketing strategy this year.

1. Is your store getting any more mobile friendly?

Despite understanding that mobile is an essential element of online marketing strategy, more often than not, a lot of people give it a miss. Rather than considering mobile as a human centric experience experience, most businesses see mobile as a channel or a medium that is a standard function. However, it must be noted that as the number of people utilizing the mobile to access the web increases, your Magento powered e-business must be geared up to accommodate the growing number of mobile, smartphone, and tablet users who access your website. In a nutshell, is your website mobile friendly enough?

2. Does your website include user generated content?

It is high time that your Magento e-shop includes user generated content. Focus on content such as reviews, blog posts, social media engagement, and the like. Give your website and business a social touch. According to recent studies, user generated content is around 20% more influential and 35% more memorable than branded messages. Also, they are 50% more likely to find user generated content more trustworthy as opposed to branded advertising.

3. Have you implemented a new pricing strategy?

Just like most eCommerce businesses go on and on without testing how pricing influences their customers’ buying decision, are you doing the same with your Magento store? Some people like to choose products that are the least expensive in a comparison. However, that is not always the case. There can be variations in the buying behavior, which you can discern by implementing an alternative pricing strategy. Try varying your pricing strategy, and you could strike gold.

4. Will you be planning your holiday sale strategically?

Plan your holiday strategy well in advance, especially in the case of major holidays such as Halloween, Valentine’s Day, Christmas, Black Friday and Cyber Monday. The surge in shopping could lead to embarrassing situations. You could end up with a server crash, slow websites, or your infrastructure might fail to respond adequately the way you had desired. So, watch your business grow by leaps and bounds during the holiday season by launching strategic, well planned out and meticulous sales.

5. Is your content marketing-strategy perfect?

Without a compelling story, your content isn’t going to sell. Hence, it is essential that you take a look at your content marketing strategy and identify if your customers buy your story. Many industry leaders say that content marketing is being over hyped. It could be the case because not many organizations are doing it in the right manner. Get this aspect right to make your store move ahead in the current hyper-competitive scenario.

Now that the competition has become hotter online, it is extremely important for users to generate a online strategy in case they want their sales figures to climb the graphs. This is yet another indication of the fact that the future of retail is eCommerce. Nevertheless, a lot of online companies are getting wiser by the day and are consulting eCommerce agencies with the relevant expertise in Magento about their performance and are moving closer to perfection in the online scenario.

Harshal Mazmudar

Harshal is working as a digital marketing manager at Krish Technolabs, uses the web to drive online visibility and generate leads that have resulted in huge ecommerce success. His incessant hunger to outperform is the real drive that keeps him competitive in the online hemisphere.

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