The eCommerce industry thrives on change. This actually means that most merchants try and keep up with the recent trends and developments in the online scenario. Many merchants keep a to-do list that concerns their site additions as well as improvements. However, before venturing further, it is recommended that they look into the various powerful features that come along with the Magento Enterprise Edition.
Just as it is in the case of brick and mortar retail, online retail and eCommerce also thrives on up-sells and cross-sells. These two simple product recommendation methods can drastically increase your on-site conversions. So that it is possible to create a better and more relevant shopping experience, the Magento Enterprise Edition includes the ‘rule based product relations”.
These relations help you to target your customer segments with the help of specific product recommendations. It is easy to write the rule for this feature, and once this rule is written, Magento will automatically assign the associated cross-sell, up-sell, and related products to each item in your catalog. Simply navigate to Catalog > Rule-Based Product Relations” to utilize this feature.
Once the customer comes to your site with the help of various search tools, you need to discover certain trends in their online behavior such as what your customers actually desire, what methods do they deploy to shop online, and what are the various terminologies do they use to describe your products. With the help of the search term management feature provided in Magento Enterprise, it is possible to make your products easier to find. This feature helps you with a variety of aspects such as
Hence, you will be able to capture all your customers requests. By directing them to the correct search results, you will be able to improve your store’s performance and sales. Simply navigate to “Catalog > Search Terms” to use this feature.
As an experienced eCommerce seller, you will understand that no matter how accurate your sales forecasting could be, it may sometimes happen that the sales could be unexpectedly low or high.
With the help of the products alert feature of Magento Enterprise your Magento certified developer can manage such instances and thus help increase conversions. With the Product Alert feature, your customers can request alerts if they want to know when the product will be back in stock or when the product goes on sale. Simply go to the “Products Alerts” section and set to “yes” next to: the following:
When either option is enabled, then subscription links will appear on the specified PDP.
With the help of customer-assisted shopping, you can become empowered to provide a better shopping experience to your customers. It also becomes easier and more convenient to respond to their requests. Either you or your customer service representatives can provide the following services to your customers:
It is very easy to utilize this feature. Simply train your executives or representatives to request the customer to log into their account, if not already. Navigate to “Customers > Online Customers” with the administration screen. Now, select the customer from the list to open the customer account view. Now, click the “Manage Shopping Cart” button so that they can begin assisting the customer.
The Magento Enterprise edition is more customer friendly, and assists you – the eCommerce merchant to help drive more traffic to your website so that you can convert more visitors to buyers. With this out-of-the-box features along with the complete feature set of the Magento Enterprise Edition, you will be able to grow your business more efficiently, along with encouraging better customer loyalty and managing your inventory in a much better fashion.
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Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
7 October, 2022 The Holiday season is one of the busiest shopping seasons throughout the year. In 2021, the months of October and November witnessed a jump of 11% YoY and accounted for $211.41 billion in online retail. From Black Friday to Cyber Monday and Halloween to New Year, these two months are a gold mine for online retailers if all falls in place as per plans.
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