Four Outstanding Features Of Magento Enterprise Edition To Beat Customer Expectations

The eCommerce industry thrives on change. This actually means that most merchants try and keep up with the recent trends and developments in the online scenario. Many merchants keep a to-do list that concerns their site additions as well as improvements. However, before venturing further, it is recommended that they look into the various powerful features that come along with the Magento Enterprise Edition.

1. Product Relations

Just as it is in the case of brick and mortar retail, online retail and eCommerce also thrives on up-sells and cross-sells. These two simple product recommendation methods can drastically increase your on-site conversions. So that it is possible to create a better and more relevant shopping experience, the Magento Enterprise Edition includes the ‘rule based product relations”.

These relations help you to target your customer segments with the help of specific product recommendations. It is easy to write the rule for this feature, and once this rule is written, Magento will automatically assign the associated cross-sell, up-sell, and related products to each item in your catalog. Simply navigate to Catalog > Rule-Based Product Relations” to utilize this feature.

2. Search Term Management

Once the customer comes to your site with the help of various search tools, you need to discover certain trends in their online behavior such as what your customers actually desire, what methods do they deploy to shop online, and what are the various terminologies do they use to describe your products. With the help of the search term management feature provided in Magento Enterprise, it is possible to make your products easier to find. This feature helps you with a variety of aspects such as

  • Adding and editing search terms
  • Reviewing all keywords and phrases that customers use to search on your site
  • Review which terms are more popular and which ones are the least used to update your Product Detail Pages (PDP) keywords accordingly
  • Capture a broader range of search terms by entering either synonyms or common misspellings for each product

Hence, you will be able to capture all your customers requests. By directing them to the correct search results, you will be able to improve your store’s performance and sales. Simply navigate to “Catalog > Search Terms” to use this feature.

3. Inventory based Alerts

As an experienced eCommerce seller, you will understand that no matter how accurate your sales forecasting could be, it may sometimes happen that the sales could be unexpectedly low or high.
With the help of the products alert feature of Magento Enterprise you can manage such instances and thus help increase conversions. With the Product Alert feature, your customers can request alerts if they want to know when the product will be back in stock or when the product goes on sale. Simply go to the “Products Alerts” section and set to “yes” next to: the following:

  • “Allow Alert when Product Price Changes”
  • “Allow Alert when Product Comes Back in Stock”

When either option is enabled, then subscription links will appear on the specified PDP.

4. Customer-Assisted Shopping

With the help of customer-assisted shopping, you can become empowered to provide a better shopping experience to your customers. It also becomes easier and more convenient to respond to their requests. Either you or your customer service representatives can provide the following services to your customers:

  • Review a customers shopping cart.
  • Move an item from a customers wish-list or recently viewed products into their shopping cart.
  • Apply to a customers’ cart a particular coupon code.

It is very easy to utilize this feature. Simply train your executives or representatives to request the customer to log into their account, if not already. Navigate to “Customers > Online Customers” with the administration screen. Now, select the customer from the list to open the customer account view. Now, click the “Manage Shopping Cart” button so that they can begin assisting the customer.

Conclusion

The Magento Enterprise edition is more customer friendly, and assists you – the eCommerce merchant to help drive more traffic to your website so that you can convert more visitors to buyers. With this out-of-the-box features along with the complete feature set of the Magento Enterprise Edition, you will be able to grow your business more efficiently, along with encouraging better customer loyalty and managing your inventory in a much better fashion.

Harshal Mazmudar

Harshal is working as a digital marketing manager at Krish Technolabs, uses the web to drive online visibility and generate leads that have resulted in huge ecommerce success. His incessant hunger to outperform is the real drive that keeps him competitive in the online hemisphere.

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