Diwali, the festival of lights is India’s biggest and most important holiday of the year. The festival gets its name from the row (avali) of clay lamps (deepa) that Indians light outside their homes to symbolize the inner light that protects us from spiritual darkness.
In each legend, myth and story of Deepawali lies the significance of the victory of good over evil; and it is with each Deepawali and the lights that illuminate our homes and hearts, that this simple truth finds new reason and hope.
From darkness unto light — the light that empowers us to commit ourselves to good deeds, that which brings us closer to divinity. During Diwali, lights illuminate every corner of India and the scent of incense sticks hangs in the air, mingled with the sounds of fire-crackers, joy, togetherness and hope. Diwali is celebrated around the globe.
Outside India, it is more than a Hindu festival, it’s a celebration of South-Asian identities. If you are away from the sights and sounds of Diwali, light a diya, sit quietly, shut your eyes, withdraw the senses, concentrate on this supreme light and illuminate the soul.
Diwali is also a time for reflection, a time to re-visit and judge impartially, ones thoughts, actions and words and to rid oneself of the darkness and negativity that dwells within.
May the festival of lights be the harbinger of joy and prosperity, as the holy occasion of Diwali is here and the atmosphere is filled with the spirit of mirth and love, here’s hoping this festival of beauty brings your way, bright sparkles of contentment, that stay with you through the days ahead.
Wish you all a very happy Diwali And A Prosperous New Year.
Shivi Rao is a content marketer with Krish. She has worked in various industries spanning technology, science, rural marketing, startups & unicorns, eCommerce business, and digital marketing, believing that content is the foundation to facilitate the visibility of any organization and ensuring her words do the same. In her free time, you can either find her lifting weights in the gym or feeding the strays.
14 March, 2023 Store timing doesn’t bother us anymore; now we have shopping ease. Beyond the convenience of shopping from our comfort, eCommerce has added surprises and delight to our shopping experiences. We can easily ‘walk-in’ to the most iconic digital shopping landscape for an incredible shopping experience from our solace.
Never miss any post, stay tuned!