An ecommerce business has a sales funnel. Business-to-business sales funnels are generally more complex than business-to-consumer ones. But the basic steps are the same, as are the supporting sales and eCommerce internet marketing activities. Service businesses generally have a different funnel that includes more research and may not include an actual sales transaction.
This article will focus on the various activities that support a sales funnel and how to manage them to optimize your conversion rate.
A sales funnel refers to the steps involved in converting a targeted market segment into paying customers.
Invest the time to identify who your target customers are and how they likely seek out the products or services that you sell. You can research this using the keyword tool within Google AdWords or other similar tools.
Once you understand your target customers, be sure your website is visible to them from search engines, affiliate sites, relevant blogs, directories, and other online sources. Your goals in this stage of the funnel are to identify your target market and drive visitors to your store. Here are a few of the marketing tools you should be using to make this happen.
Develop content — including relevant ads — that supports your keywords and otherwise appeals to your target customer.
Once you get visitors to your website, you need to keep them engaged beyond the initial landing page. A prospect, to me, is someone who browses more than three pages and bookmarks your website. Here are some of the key factors to turn visitors into prospects.
Your ability to turn visitors into prospects will also be assisted by your presence in social media. Many people click through to those sites to see what other people are saying about your company or products.
At this stage, you are trying to get a prospect to put something in the shopping cart. Here are some of the critical elements of this stage.
Article Source: http://www.practicalecommerce.com/
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