A lot of Internet retailers are now venting their frustration at the fact that technology seems to have got the better of them when it at least comes to their websites. Now that responsive web design is the in-thing, retailers have no choice but to understand what responsive design is all about so that their customers can view their websites on literally dozens of different devices that are now available on the market these days.
Since the early results from responsive website designers have looked quite promising, it’s best that retailers learn more about this latest technology that has caught the craze of developers and website owners alike. Website owners today are quite happy to learn about responsive website design, as the technique adapts the website content as well as the code to match the screen size of the customers the consumer is using. This includes desktops, tablets, Smartphones, as well as smart TVs. Not to forget other devices as well as standard desk monitors that many customers still use even today.
Not many retailers have got their responsive websites correct at the first go. Many a times, retailers have included only stripped-down versions of their websites as part of their responsive strategy. The results were often disappointing, until a perfectly mobile optimized website was dispensed on users’ devices. Some of these companies rank on the Internet Retailer Top 500, but initially stepped back when they first had to deal with the demand for responsive.
Currently, many of these internet retailers boast of full optimized websites for Smartphones, tablets, as well as other devices. Response delivery is all about transitioning from stripped-down versions of your desktop website to a smoother experience that involves a responsive delivery platform, thereby taking mCommerce to the next higher level.
Many retailers have even reported great conversion statistics such as time on site, page views, and conversion rates. The strategy that most retailers are getting involved with deals with providing a streamlined interface so that customers can place orders on mobile devices with ease. Thus, the mobile versions includes the most important desktop features and leaving lower priority features, to the scroll-down menus. Hence, in certain cases, it has become easier to order the products and services to through the mobile site than via the desktop site, because the clutter is now removed and the experience is more streamlined.
This is where responsive deliver comes into play. When a page request is sent from a mobile device, the front end is split from the back end and sent to the transformation engine, which is a server that takes the HTML, Cascading Style Sheets (CSS) as well as the JavaScript from the desktop site and then transforms it into a different HTML and CSS that is rendered in a consumer’s mobile web browser.
Hence, the server uses responsive design techniques and sends the optimized pages to the shoppers’ mobile devices after optimizing the pages for display on Smartphones. A few tips to improve Magento website’s prospects with Responsive Design are available. Actually, retailers do not need to modify their desktop site if they need to use responsive delivery. The transformation engine translates the front end of the desktop site into a customized experience for Smartphones. Retailers do face challenges while going responsive. These challenges include:
All these problems are solved using responsive delivery. This is done through servers existing in the cloud that leverage the retailer’s existing infrastructure, without rewriting any part of a site. The front end is then reshaped to be fully responsive. No new back-end programming is required, while the business logic, e-commerce engines, and content from the desktop site are maintained.
To summarize, there is minimal development time involved. Mobile page load performance time is good under responsive delivery since the transformation engine (aka server in the cloud) is sending what is needed for site rendering for that device type. Additionally, caching data in mobile browsers, optimizing images in the cloud, and using a content delivery network to speed content to devices balances the equation.
Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
21 December, 2022 After WooCommerce, Shopify is the 2nd most loved and used eCommerce platform worldwide. Shopify is an entirely feature-rich eCommerce platform. It offers many drag-and-drop options, and its apps work tremendously for store owners. In addition, Shopify is easy to use as it doesn't require depth coding.
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