Shoppable Content Drives eCommerce Sales: How Shopping Kiosks Help Achieve This Objective
With the onset of digital media, content is slowly becoming the face of your online marketing efforts. Moreover, it is becoming increasingly difficult to distinguish between commerce and content. According to prominent figures in the eCommerce agency, a pattern is beginning to emerge between commerce as well as content, since commerce is now becoming the front door for the brand. It is now becoming clear that the partitions between commerce as well as marketing must break down, so that an ever present shopping experience can be created for the customer.
In the retail industry, content needs to produce results. Eventually, this means sales. Earlier, ago, video on e-retail sites had become the in-thing. This concept is now being extended further to include interactive video. (IV). The present content strategy now includes images as well as video to present a huge opportunity for sales. Various methods have evolved by which videos and other content can be made shoppable in the present virtual environment.
One of the recent methods that is increasingly gaining favor amongst a wide spectrum of e-shop owners is the addition of kiosks to multimedia content already present on the website. Kiosks generate unique windows presentable to shoppers that makes visual content shoppable. These can be reckoned as a form of interactive video (IV). Hence, Kiosks are best utilized to display multimedia content easily maintained by brand merchandisers.
Thus these unique windows display themselves when customers are viewing your multimedia content. These windows allow customers to make a purchase without leaving the content they are viewing. In the age of interactive video, the oncoming of Kiosks in fact signals a new evolution for multimedia content and ushers in a new e-marketing tool.