The Age Of Internet Of Things (IoT): A Snapshot Of Things To Come

Google has recently purchased Nest, which together with the numerous other acquisitions, now signals to the rest of the world that the connected world is already upon us. When we look around us, we witness mobiles interacting with QR and bar codes, enabling consumers to buy products, for many years now. In many cases, packages are shipped with tracking chips, so that they can provide minute-by-minute information about their location. Even farmers in the Netherlands are now using sensors on cattle to let them know when a cow is sick or pregnant. This is the age of the Internet of Things (IoT) and these are only a few ways about how IoT has been infused to become a part of our daily lives.

However, this emerging trend makes many people nervous at times. Its worth noting that most Americans already carry a sort of mobile computing device with them at all times. This could be in the form of a laptop, a Smart-phone, or even a tablet. Going by today’s scenario, it is expected that more than 36 million people will wear a smart watch. In 2013, around 6 percent of the world now owned a tablet. The nervous factor involved is that people will need to acknowledge and embrace the inherent connectivity that will come associated with billions of people who will walk around with the Internet relatively in their pockets, thereby making futuristic eCommerce scenarios possible, especially those inclusive in the short term.

The distance that will need to be covered in order to buy a product in the IoT age, will be that between the product at the retail store and the Smartphone or tablet in the purse, wallet, or pocket of the customer. The age of IoT will blur the lines in an after sales scenario, where-in snapping a product on a user could lead to the online retailer of that product. Alternatively, there could be an added scenario wherein the user could be informed about some cost effective options that are in line with his consumer habits. These options could be then reviewed on the consumer’s phone, which then could be purchased by him or her. Again, the provision of online wallets that facilitate payments with one click- making online payments as easy as blinking of an eye.

The bottom line is that the convenience of being a part of the connected world will bring for the much needed convenience to the various obstacles that life as it is currently brings. Retailers look forward to an upbeat future, which will be saturated with shoppable moments. They will certainly need a diverse as well as exhaustive approach to the entire online selling phenomenon to achieve success.

Harshal Mazmudar

Harshal is working as a digital marketing manager at Krish Technolabs, uses the web to drive online visibility and generate leads that have resulted in huge ecommerce success. His incessant hunger to outperform is the real drive that keeps him competitive in the online hemisphere.

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