Today, Magento has proved itself as the #1 eCommerce platform across the globe. In fact, with each passing day, the number of possibilities that the software packs within itself keeps on growing. As Magento keeps on packing newer and newer features with each new release, the power of Magento keeps on growing exponentially. In fact, many merchants are still unfamiliar with all the features that the latest version of Magento packs.
Let us examine some of the underutilized values of Magento and understand how they can increase conversion while improving your relationship with your customers, especially your chosen target audience.
To begin with, let us understand Magento Enterprise’s customer segmentation feature. This feature helps categorize clients together based on various characteristics such as age, gender, location, purchase, browsing history, shopping cart items, and such. After this segmentation is classified into groups, with Magento, it is possible to target specific content as well as promotions to those individuals/groups that share common characteristics. With this feature,
Thus, by personalizing your experience for your customer, you can increase satisfaction, loyalty, and sales. Hence, you cannot maximize your profits without understanding who your customers are and what their requirements are. Nonetheless, too many companies fall into the trap of misjudging or wrongly assuming customer needs. You need to discover how to segment them and then categorize your customers so that you can appropriately market your product to them. This approach should form the front line of your eCommerce strategy.
The second feature that Magento Enterprise offers is design and theme flexibility. We can design the templates and themes according to our requirements. New versions of Magento released to feature the latest responsive theme which will make responsive designs made easy. It covers a state-of-the-art theme management system, which gives you all the tools you need to provide the highest quality front-end looks for your customers. Theme flexibility from Magento comes in different flavors, which include:
According to a reputed marketing research institute, nearly 7 out of 10 people abandon their online shopping carts before purchase. At the same time, around 56% of customers leave items in their shopping cart with the intention to return later and make the pending purchase. With Magento’s feature called persistent shopping, it offers the ability to maintain the user the ability to maintain a range of features such as user shopping sessions, which include items viewed, comparable products, and other actions that do not require login to the website. These capabilities also include aspects such as wish lists, recently ordered items, and customer group memberships. The persistent shopping feature also allows customers to add product info to their shopping cart, then leave. Then they can change the items through their mobile device later. This can be managed via a long-term cookie that is stored on their computer, which enables them to find their shopping cart without the need to log in again. Thus, you make shopping more persistent for your customers, while ultimately preserving sales.
Hence, despite the advanced features available in Magento, it becomes necessary for store owners to fully understand its vast ocean of features in order to fully exploit this eCommerce platform. In case users find difficulty in understanding the system, the fastest and the best way out there is to take the help of established experts such as Magento consultants to sort out their understandability problems.
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Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
7 October, 2022 The Holiday season is one of the busiest shopping seasons throughout the year. In 2021, the months of October and November witnessed a jump of 11% YoY and accounted for $211.41 billion in online retail. From Black Friday to Cyber Monday and Halloween to New Year, these two months are a gold mine for online retailers if all falls in place as per plans.
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