Many of today’s eCommerce enthusiasts, entrepreneurs, and owners believe that responsive design is a panacea for all problems that they are facing currently. This concept is frequently misinterpreted to mean that your website can be made mobile friendly. Actually, responsive design is a powerful approach to designing as well as coding, which can help ensure you customers to have a visually rich as well as functional experience even while changing devices. However, when it comes to practice, only a few sites as well as emails that utilize responsive web design is surprisingly low.
According to reliable statistics, only 4% of sites that were viewed in a PC as well as 8% of emails used responsive design. Some retailers have even started to consider responsive web design as not worth the effort. However, this is not the case. The fact is that while responsive web design is incorrectly defined or plainly misunderstood, it is actually a very powerful tool to get your website as well as your message across to your target audience. Actually, there is great power in responsive design, however, along with this great power, there comes greater responsibility.
The advice that I generally give to such merchants is they need to take the time to evaluate the existing website as well as email content, and then determine which elements are essential as well as most used by customers. Actually, the most time-consuming part of the responsive design process is re-coding. There comes a moment when the retailers actually do not want to invest in the time as well as the resources for a coding overhaul, especially when an option for mobile browsers already exists in place. The right way ahead is to start responsive web design coding in the in-box, especially if you are dealing with emails.
It does take a few moments to understand that your website or email’s responsive design will be rendered differently on different devices and systems such as email clients, Internet Service Providers, mobile operating systems, and device types. Thus, the way an email is shown in an iPhone using the Gmail app will be different from how it is shown in a browser. While going in for responsive web design, consider the following points:
