---
title: "Episode 2: Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation"
url: "https://www.krishtechnolabs.com/podcast/episode-2-customer-segmentation-personalised-omnichannel-experiences-with-marketing-automation/"
date: "2024-07-19T08:33:28+00:00"
modified: "2026-02-26T12:14:09+00:00"
author:
  name: "Admin"
  url: "https://www.krishtechnolabs.com"
categories:
  - "podcast"
word_count: 138
reading_time: "1 min read"
summary: "Welcome to DX Connect by Krish - Season 4 Ep 2

Time to explore the role of personalised digital experiences further and understand how it can be a game changer for your business with our latest ..."
description: "DX Connect Video Podcast Series by Krish | S4 Ep 2 | Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation"
keywords: "podcast"
language: "en"
schema_type: "Article"
related_posts:
  - title: "Episode 5: Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation"
    url: "https://www.krishtechnolabs.com/podcast/episode-5-customer-segmentation-personalised-omnichannel-experiences-with-marketing-automation/"
  - title: "Episode 4: Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation"
    url: "https://www.krishtechnolabs.com/podcast/episode-4-customer-segmentation-personalised-omnichannel-experiences-with-marketing-automation/"
  - title: "Episode 3: Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation"
    url: "https://www.krishtechnolabs.com/podcast/episode-3-customer-segmentation-personalised-omnichannel-experiences-with-marketing-automation/"
---

# Episode 2: Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation

_Published: July 19, 2024_  
_Author: Admin_  

![Welcome to DX Connect by Krish - Season 4 Ep 2](https://www.krishtechnolabs.com/wp-content/uploads/2024/09/S4E2-1024x585.jpg)

Welcome to DX Connect by Krish – Season 4 Ep 2
Time to explore the role of personalised digital experiences further and understand how it can be a game changer for your business with our latest episode of ‘Customer Segmentation & Personalised Omnichannel Marketing through Marketing Automation’ at DX Connect Video Podcast.
In this continuation episode, Riley Barnes, Agency and Strategic Partnerships Manager (ANZ) at Dot Digital, and Nishit Kathlana, our Head of Sales and Strategic Alliance, team up to discuss how marketing automation tools are building pragmatic ways to implement customer data & insights effectively. Discover how brands leverage hyperpersonal data insights from various platforms to curate exceptional customer experiences.

Learn how these advanced tools are reshaping the way businesses understand and engage with their customers. Don’t miss this in-depth conversation packed with valuable insights and practical strategies!


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