Welcome to DX Connect by Krish - Season 3 Ep 3
With the global beauty industry expected to reach an astonishing $580 billion by 2027, and eCommerce’s share exceeding 20%, this sector stands as a beacon of resilience and potential.
We are back with the 3rd and final episode of Glow & Grow with Practical Insights on Beauty Commerce Industry in DX Connect with Krish, featuring Mikhail Ulianchenko, seasoned beauty commerce expert and our Enterprise Sales Manager Naresh Sambhawani.
Watch the episode as we discuss how the beauty commerce industry isn’t just about products; it’s about creating personalized experiences that resonate with each customer!
This episode dives deep into the unique marketing approaches required at different maturity levels of beauty brands, exploring various avenues for offering personalized experiences to customers. Watch Mikhail explaining how effective communication aligns with brand guidelines, the importance of listening to customer feedback, and actionable insights to enhance your product offerings.
Watch now and transform your beauty commerce strategy.
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Episode 5: Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation
12 August, 2024 Welcome to DX Connect by Krish - Season 4 Ep 5 Our 5/5 episode from the DX Connect #VideoPodcast series on 'Customer Segmentation & Personalised Omnichannel Marketing through Marketing Automation' is here. In the final episode, Nishit Kathlana, our Head of Strategic Alliances (JAPAC), and Riley Barnes, Agency and Strategic Partnerships Manager (ANZ) at Dot Digital, dive deep into the power of marketing automation platforms. They explore how customer segmentation can create hyper-personalised experiences that drive real results. Don't miss out on a compelling real-world example from the cosmetics industry by Riley, shedding light on how top brands set their target metrics for optimal conversions.
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