---
title: "Episode 4: Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation"
url: "https://www.krishtechnolabs.com/podcast/episode-4-customer-segmentation-personalised-omnichannel-experiences-with-marketing-automation/"
date: "2024-08-07T08:40:25+00:00"
modified: "2026-02-26T12:16:38+00:00"
author:
  name: "Admin"
  url: "https://www.krishtechnolabs.com"
categories:
  - "podcast"
word_count: 105
reading_time: "1 min read"
summary: "Welcome to DX Connect by Krish - Season 4 Ep 4

What all can your marketing automation tool yield?

In the fourth episode of DX Connect Video Podcast, Nishit Kathlana, our Head of Sales and Str..."
description: "DX Connect Video Podcast Series by Krish | S4 Ep 4 | Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation"
keywords: "podcast"
language: "en"
schema_type: "Article"
related_posts:
  - title: "Episode 5: Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation"
    url: "https://www.krishtechnolabs.com/podcast/episode-5-customer-segmentation-personalised-omnichannel-experiences-with-marketing-automation/"
  - title: "Episode 3: Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation"
    url: "https://www.krishtechnolabs.com/podcast/episode-3-customer-segmentation-personalised-omnichannel-experiences-with-marketing-automation/"
  - title: "Episode 2: Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation"
    url: "https://www.krishtechnolabs.com/podcast/episode-2-customer-segmentation-personalised-omnichannel-experiences-with-marketing-automation/"
---

# Episode 4: Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation

_Published: August 7, 2024_  
_Author: Admin_  

![Welcome to DX Connect by Krish - Season 4 Ep 4](https://www.krishtechnolabs.com/wp-content/uploads/2024/08/S4E4-1024x585.jpg)

Welcome to DX Connect by Krish – Season 4 Ep 4
What all can your [marketing automation](https://www.krishtechnolabs.com/marketing-automation-services/) tool yield?
In the fourth episode of DX Connect Video Podcast, Nishit Kathlana, our Head of Sales and Strategic Alliances, and Riley Barnes, Agency & Strategic Partnerships Manager from Dotdigital, take their conversation further, diving into the complexities of customer segmentation, the challenges surrounding them, and performance metrics.

The episode explores some of the key performance metrics of marketing automation tools. They emphasize the pivotal role of accurate data and analytics in enhancing overall CX, ensuring your marketing strategies hit the mark every time. Don’t forget to watch it!


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