---
title: "Episode 5: Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation"
url: "https://www.krishtechnolabs.com/podcast/episode-5-customer-segmentation-personalised-omnichannel-experiences-with-marketing-automation/"
date: "2024-08-12T08:44:00+00:00"
modified: "2026-02-26T12:16:52+00:00"
author:
  name: "Admin"
  url: "https://www.krishtechnolabs.com"
categories:
  - "podcast"
word_count: 102
reading_time: "1 min read"
summary: "Welcome to DX Connect by Krish - Season 4 Ep 5

Our 5/5 episode from the DX Connect #VideoPodcast series on \'Customer Segmentation & Personalised Omnichannel Marketing through Marketing Autom..."
description: "DX Connect Video Podcast Series by Krish | S4 Ep 5 | Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation"
keywords: "podcast"
language: "en"
schema_type: "Article"
related_posts:
  - title: "Episode 4: Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation"
    url: "https://www.krishtechnolabs.com/podcast/episode-4-customer-segmentation-personalised-omnichannel-experiences-with-marketing-automation/"
  - title: "Episode 3: Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation"
    url: "https://www.krishtechnolabs.com/podcast/episode-3-customer-segmentation-personalised-omnichannel-experiences-with-marketing-automation/"
  - title: "Episode 2: Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation"
    url: "https://www.krishtechnolabs.com/podcast/episode-2-customer-segmentation-personalised-omnichannel-experiences-with-marketing-automation/"
---

# Episode 5: Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation

_Published: August 12, 2024_  
_Author: Admin_  

![Welcome to DX Connect by Krish - Season 4 Ep 5](https://www.krishtechnolabs.com/wp-content/uploads/2024/09/S4E5-1024x585.jpg)

Welcome to DX Connect by Krish – Season 4 Ep 5
Our 5/5 episode from the DX Connect #VideoPodcast series on ‘Customer Segmentation & Personalised Omnichannel Marketing through [Marketing Automation](https://www.krishtechnolabs.com/marketing-automation-services/)‘ is here.
In the final episode, Nishit Kathlana, our Head of Strategic Alliances (JAPAC), and Riley Barnes, Agency and Strategic Partnerships Manager (ANZ) at Dot Digital, dive deep into the power of marketing automation platforms. They explore how customer segmentation can create hyper-personalised experiences that drive real results. Don’t miss out on a compelling real-world example from the cosmetics industry by Riley, shedding light on how top brands set their target metrics for optimal conversions.


---

_View the original post at: [https://www.krishtechnolabs.com/podcast/episode-5-customer-segmentation-personalised-omnichannel-experiences-with-marketing-automation/](https://www.krishtechnolabs.com/podcast/episode-5-customer-segmentation-personalised-omnichannel-experiences-with-marketing-automation/)_  
_Served as markdown by [Third Audience](https://github.com/third-audience) v3.5.3_  
_Generated: 2026-05-19 14:06:11 UTC_