Now that B2B ecommerce companies trying to catch up with their B2C cousins after having lagged being in the conversions race, things are looking bright for the B2B ecommerce sector. These companies are looking forward to improving their image and setting the record right when it comes to customer service and avoiding outright customer rejection. In this article, let us understand some best practices that can boost customer conversions for B2B Marketing.
Many B2B and even B2C sites tend to lose a lot of customers due to tiresome login procedures. Customers are usually presented long forms to fill in as part of the log in procedure. Many site users also find it tedious to maintain a separate username/password combination for an additional site. Comparatively, handling the login procedure using social login can make life easier for the concerned users.
Using concepts that are familiar in B2C circles such as flash sales, deal of the day, and discounted shipping can help drive sales on B2B websites. These hitherto B2C tactics are easy to implement on B2B portals and can drive huge revenue.
With the help of a structured and streamlined search functionality, you can provide an opportunity to your clients to search whatever they are seeking for quickly. Many customers get frustrated at their end because they are unable to locate what they are searching for.
If you want to be a leader in the B2B ecommerce space, you will need to react in real time to cater to the demand of the specific markets and target audience. Additionally, you will need to understand customer segmentation technologies to the best possible extent and even offer the right discounts and product offers for your customers or customer groups.
If you intend to provide an extravagant buying experience to your B2B customers, then you will need to respond with a broad range of robust online ecommerce capabilities. This will help you gain revenue as well as global market share. A premium user experience will be the key to remaining viable in the ecommerce scenario.
If you aim to become a best-in-class B2B supplier, then you will need robust B2B commerce solutions that provide an elegant mobile experience. This will help you build loyalty as well as streamline back-office processes on both sites. Actually, many B2B customers like mobile as they are able to place orders from anywhere. Mobile is getting popular with suppliers too, as they can use mobile to deliver instant offers right into the hands of B2B decision makers.
In order to secure a h3 foothold in the online B2B sector, it is essential to provide a slew of online tools so that buyers can place bulk, repeat, as well as scheduled orders.
Many B2B ecommerce customers actually prefer to manage the account themselves in the self service area of the B2B ecommerce website. Allow privileges such employee rights, maintaining spending limits, designing work-flows, setting new work rules, and maintaining cost centers/budgets.
Partial integration is not the way out. You will need to provide back-office integration with all the other 3rd party software.
Avoid the nemesis of most online B2B sellers – the check out process. Instead, offer a streamlined and quick checkout process sans too much information, surprise charges, excessive shipping charges, and asking the same information over and over again You can always pre-populate information from the user profile as well as reduce the number of steps involved.
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As Head - Digital Marketing, Zenul leads the marketing and branding at Krish. He brings with him an in-depth understanding of the evolving digital ecosystem and has a proven expertise and experience in strategic planning, market and competition analysis, creating and implementing client-centered, lead-gen and brand marketing campaigns. He has a heart for technology innovation and has been a keynote speaker on various platforms.
21 December, 2022 After WooCommerce, Shopify is the 2nd most loved and used eCommerce platform worldwide. Shopify is an entirely feature-rich eCommerce platform. It offers many drag-and-drop options, and its apps work tremendously for store owners. In addition, Shopify is easy to use as it doesn't require depth coding.
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