Introduction
Composable commerce empowers eCommerce businesses to deliver consistent omnichannel experiences. It not only reduces the purchase friction but also enhances customer engagement. It will also help your business have an edge over your competitors and stand true to the customer’s expectations.
With composable commerce, companies can pick the components to create memorable shopping experiences. Such a modular development approach builds a customer-centric eCommerce store that boosts loyalty and generates repeat business. And commercetools is the ultimate tool to create an omnichannel experience by employing the principles of composable commerce. Moreover, McKinsey has revealed that omnichannel customers shop 1.7 times more than shoppers using a single channel.
First of all, let’s understand how commercetools works.
Fundamentals of commercetools
- Renders physical and digital experiences with “phygital” strategies
commercetools incorporates physical and digital experiences like digital wallets, self-checkout, and the usage of mobile apps in-store. It helps the customers find products faster and enhances the overall shopping experience. Modern customers are still looking for in-store experiences and engagement despite the rise of the digital revolution. That’s where the phygital approach comes into the picture. It bridges the gap between the physical and digital touchpoints while shopping, thereby delivering consistent experiences regardless of the channel.
- Helps implement omnichannel fulfilment approach like BOPIS (Buy Online, Pick up In Store)
By integrating omnichannel fulfillment in your eCommerce business, you can drive new engagement opportunities. It lets people order online and pick up the item from your physical store. Hence, it will increase the likelihood of conversions by prompting people to indulge in impulse shopping. Furthermore, it might also increase the average order value when the customer visits the store to pick up the item and buys something else too that they liked.
- Creates immersive customer experiences
Cart abandonment is the biggest challenge for any eCommerce business owner. So, you ought to create a remarkable shopping experience that encourages the customers to purchase. Composable commerce by commercetools imparts immersive experiences such as virtual try-ons with augmented/virtual reality that will get the customers more inclined to buy from you. As a result, it will lead to increased conversions and low cart abandonment rate.
commercetools to reduce TCO and increase ROI
TCO is the total cost that comes with a product or service. It sums up the financial impact of a decision. It is one of the most important decision criteria for any business, considering the cost-scrutiny. commercetools serves as the most powerful eCommerce platform that allows you to cut down the overall cost.
Here are the three most effective ways to streamline eCommerce operations with commercetools that eventually contributes to low TCO and enhanced ROI:
- Centralized data
Clean and up-to-date information about your customers will help in optimizing the eCommerce operations and reduce silos. It creates omnichannel experiences and facilitates efficient order fulfillment. Streamlining the inventory data across all channels will curtail stockouts and overstocks. The ultimate result will be significant upliftment of the customer experience.
- Optimum resource allocation
As you understand the customers’ channel preferences and behaviors, you can invest in the right channels and bring the highest returns. It would be advisable to devote sufficient resources for improving the online experience instead of brick-and-mortar stores.
- Elimination of redundancies in the operations
By incorporating cloud-native SaaS, it will eliminate operational redundancies and boost performance and uptime. It will also reduce latency and auto-scale to accommodate the traffic demands.
- Cost-effective spending
commercetools gives the users free rein to pick the best-of-breed components. It includes aspects like channels, data tools, and API orchestration layer. So, eCommerce companies get the opportunity to invest in products that cater to dynamic needs.
It is evident that your eCommerce business needs will not be the same. And commercetools allows you to adapt to those changing needs and incorporate new functionalities.
commercetools x Krish- a collab for growth
Implementing commercetools: Collaborate with experts at Krish
MACH architecture by commercetools gives wings to your composable business model by making every component and entity scalable and adaptable. You can also add, remove, or replace the tools as and when the need arises and your business scales up. Switching to MACH architecture from a monolithic technology will spare the developers from the struggles of using legacy systems. Additionally, businesses will be able to invest in large-scale implementations after getting the required proof of concept.
Now, the question arises: How to make the best use of commercetools and take your eCommerce business from meh to wow.
The answer is simple. Get in touch with the experts at Krish.
We are an official commercetools partner. By bringing almost two decades of eCommerce experience, we strive to deliver best services in development, consulting, and integration. Our ultimate goal is to create an experience-first digital commerce landscape that aligns with the modern business needs.
We help you in integrating commercetools in your eCommerce strategy and making the most of this leading MACH-based platform.
Wrapping Up
If you want to impart memorable shopping experiences across every touchpoint, commercetools is the perfect platform for you. As it involves several technical aspects, it can get exhausting to implement it. But worry not! Reach out to the experts from Krish and we would love to assist you at every step of the execution process.
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Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
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commercetools Composable Commerce for B2B Success
15 February, 2024 In the ever-evolving landscape of B2B eCommerce, staying ahead of the curve is crucial for businesses aiming for sustained growth and success. In 2023, the rise of B2B eCommerce has been nothing short of revolutionary, with businesses embracing innovative solutions to streamline operations, enhance customer experiences, and drive revenue. One such groundbreaking approach gaining traction is Composable Commerce, a strategy that empowers businesses to assemble and orchestrate their commerce stack to meet specific business needs. In this blog post, we will explore the significance of Composable Commerce for B2B businesses and delve into why commercetools emerges as the go-to platform for unleashing its full potential.
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