Considering the wide range of products, the target audience, and the challenges they listed, the team started to closely analyze and re-authenticate the buyers’ behavior. The team built a strategy around complete optimization of the store and integrated cloud front as a base step.
Our strategy included an in-depth optimization of the store and its integrated cloud front, Varnish. The aim was to enhance the user interface and improve the overall shopping and product search experience. Other steps included a one Step Checkout to lower the abandoned cart rate, overhauling their old search engine, integrating ElasticSearch, implementing Social Integrations, and changing the full Checkout Flow. The team primarily focused on building a better user experience.
"With the powerful Magento Commerce platform and Krish as our strategic Digital Commerce partners, we were able to successfully achieve our goal of expanding our commerce as well as deliver enhanced digital experiences to our clients."
With a refreshed look and new Magento B2B store, the brand saw results soon after the launch. Adding to its reputation, the brand noticed an increase of 43% in its mobile traffic. In addition, the store saw and increase in sales, a hike of 20% in their revenue and an 18% increase in their average order value following interface and experience enhancement. Adding to the overall experience, the average load time was reduced to just 2.6 seconds, which was a significant boost over their previous store.
Serving the high-end health and hygiene market for more than 3 decades now, VindaMall is all about offering real-time solutions and bringing world-class brands to Asian and global audiences.
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