VHjD76rJPFUdrLp9aMufj6CAZXIPFT
samarajames
Europe
B2C
ConsultingDevelopment & IntegrationGrowth Support
Gems & Jewellery
samarajames
  • 25%

  • 60%

  • 35%

  • 150%

Samara James Bejeweled its Revenue Setting New Benchmarks

Redefining the Jewellery fashion segment
Started in 2006 in Shepperton UK, Samara James made an impeccable space amidst its customers in no time. Having specialization in making heart and arrow diamonds, they are widely known for their exquisite collection of jewellery designs. While besides their physical store, the brand did have online presence through Magento 1, however, to ensure a mature presence, they approached Krish.

'Trends come and go, and style evolves. It's important to have pieces of jewelry that are timeless and look chic despite ever-changing fashions.'

Karen Elson

Challenges

Foraging what’s in hand
  • Engaging customers and keeping them updated with offers and promotions.
  • Making payment easier and buyer-friendly.
  • Responsiveness was making it difficult for visitors to make a purchase
  • Immature overall presence

Solution

Accumulating and implementing the needed blend

To ensure successful implementation of the takeaways received after entire research and analysis. Having said this, soon after closely understanding the challenges, the team decided to build a strategy, aligned to which, the needed technology will be structured.

samarajames banner
samarajames banner
samarajames banner

The Strategy

Considering their target audience, Industry, competitors, and present digital presence in mind, the team started working on every single detail collected. Rounds of meeting with concerned departments followed by shuffling ideas on linked with design and implementations. The major concentration at this stage had been on designing the interface and making the overall shopping experience easy.

Technology

Mobile First Design

Understood the vision and delivered on a truly on-brand experience.
Samara James
Samara James
Samara James
Samara James

Client Speaks

Samarajames Clientspeak
Ed Searancke
Director, Samara James

"When you’re working with a partner, you want a partner, you want someone coming to you with creative solutions to the problem, which is what Krish offers. The team is extremely professional, very dedicated and committed to the project. I have been enjoying working with Krish."

Result

Enchanting the aroma of classic Jewellery

While the brand was carrying a reputation of more than a decade old, new interface and functionalities further added to it. Subsequently, the brand notices an increase of around 25% in their average order value per day. Not only this, a hike of 60% was also noticed in revenue generated from sales.

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