Case Study Cas Client

Samara James

Samara James Retail
Samara James is one of the finest Jewelry brands based out of UK. It has a proven track record of producing exquisite jewelry designs of the highest possible standards. Samara James specializes in making the heart and arrow diamonds. Their offerings include an exclusive range of matching wedding rings & engagement rings.


UI / UX / CX

Support & Maintenance

View the Website


The brand was seeking to give a seamless experience to its customers across both the online as well as offline stores, with added features of product management and price combination for its web store. As a part of ongoing support tenure, one of the key obstructions was about overcoming run-time performance. This meant a reasonable workaround the most important aspects of user experience which were page loading speed and checkout experience. Alongside, other critical aspects included functional improvements and search engine optimization tasks.


The objective of the brand was to establish a mature web presence. The other prominent objective was to adopt a responsive design to maintain the sync across all devices for managing the diamond specifications. The company intended to improve its product management process and order management offline from store for which the following changes were made to core business functions:

  • We created a custom admin dashboard to show overall sales summary and financial summary for their multistore setup. This gave an easy access to complex presented in a simplified form which can be useful for quick decision making.
  • Enhanced order emails to keep customer updated with progress over their jewelry design until it gets dispatched from warehouse.
  • For better performance of the store, we Configured 7 CDN for loading images faster than ever and as a result now more than 240 images load in no time.
  • We undertook the installation of Magin360 to load images and video from 7 CDN faster than before to give users a better experience and performance on all devices.
  • Implemented extension to integrated V12 finance as a payment method with SagePay to accept order payment in 12 installments.
  • Developed Diamond Specification and Combination Management extension to manage combination pricing for each combination for products. This feature allows clients to easily set price for each combination and later the same price can be availed from website for the product, dynamically
  • Customized order edit extension to the extent where prices of the combination changed dynamically while the admin user to selected product combinations to put it in the shopping cart.
  • Customized product listing and navigation filter to load with data-table instead of loading native Magento listing to improve performance and user experience.
  • Integrated and customized PIWIK tracking extension to track user’s activity in best possible manner for re-targeting.
  • Created custom Google Feed generation extension for each of the combination for product as per their combination setting.
  • Developed JS/CSS cache burst extension for CloudFront CDN that helps to easily deploy changes and make it effective immediately with flushing CDN cache.
  • Customized Search extension to show custom product attributes in search result for better user experience.
  • Truly responsive theme following latest standard keeping 5 standard devices in mind and keeping it adaptable for all available devices to improve their sale through mobile devices.

When you’re working with a partner, you want a partner, you want someone coming to you with creative solutions to the problem, which is what Krish Technolabs offers. The team is extremely professional, very dedicated and committed to the project. I have been enjoying working with Krish Technolabs.

Ed Searancke Director, Samara James


The entire transformation improved entire e-business life-cycle and helped clientele to manage backend and frontend level operation in easier way. It helped clientele to manage Diamond specification and combination, checkout and product navigation, track user activity for re-targeting and mobile friendly store with an extreme ease. Such modifications have done wonders to their business and their numbers are an evidence for that.

38%increase in transactions

63%increase in revenue

85% increase in site visits

WordPress Lightbox Plugin