VHjD76rJPFUdrLp9aMufj6CAZXIPFT
toolmart
APAC
B2C
Adobe Commerce MigrationConsultingGrowth Support
Industrial Goods
toolmart
  • 19%

  • 5.71%

  • 25%

The Complete Tool Center’ Got a Digital Transformation

Adding Value to Toolkits for Four Decades
Toolmart is the go-to name for a wide range of power tools and accessories, serving the needs of housing, construction, agricultural, mining, mechanical, and automotive industries. It is known to provide its customers with the right tools at the right time. It is an independently owned tool specialist based in Western Australia, with twelve stores in Belmont, Joondalup, Kelmscott, Maddington, Mandurah, Midvale, O’Connor, Osborne Park, Rockingham, Wangara, Welshpool, and Bunbury. The company has been with us since 2021, considering Krish’s expertise in handling B2B and B2C migrations effortlessly. It approached Krish with a requirement to migrate from Magento 1 to Adobe Commerce Magento 2 platform using Weltpixel theme integration and design integrations.

We shape our tools afterward the tools shape us

Marshal McLuhan

Challenges

Identifying the Holes in the Wall
  • Technical and operational limitations of the existing eCommerce platform
  • Outdated UI/UX and old-fashioned design
  • Using over forty M1 open source compatible extensions with the new infrastructure
  • Revamping the entire mega menu navigation structure to cater to the vast product range
  • Replicating the custom-developed features on the new platform seamlessly
  • Incorporating Sign-in and Sign-up enhancements

Solution

Collecting the Right Tools to Repair

Krish gave a hearing ear to the challenges faced by the client before the solution implementation. Then, the team brainstormed and formulated a bespoke strategy to cater to these issues that circumferenced store performance, UI/UX, and plans to expand commerce by the client.

toolmart banner
toolmart banner
toolmart banner

The Strategy

Hitting the Nail on the Head

Krish’s team of eCommerce enablers devised a well-structured plan to make the migration as seamless as possible. The tailored eCommerce skeleton was the first step to surpassing the above-mentioned hurdles. The team used Weltpixel theme integration to give the online store a new and refreshing look. The next was to migrate the store from Magento open source version 1.9.3.0 to Adobe commerce cloud version 2.4.3. Then, the team suggested integrating analogous extensions for the Magento 2 commerce cloud platform to render a better functional experience for the customers.

The mega menu navigation structure was given a facelift by removing unnecessary links. The custom-developed feature was replicated on the existing platform to the Magento 2 cloud platform via rigorous customization. Finally, ingratiation of Social media Sign-in and Sign-up with Google and Facebook were enabled to enhance the customer experience further.

Technology

Mobile First Design

Understood the vision and delivered on a truly on-brand experience.
Toolmart
Toolmart
Toolmart
Toolmart

Client Speaks

John Chartres
Website & Digital Marketing Manager

"We were elated to see our new website. Working alongside the Krish Team was a refreshing experience, and we loved how they handled technical and non-technical challenges. The communication was seamless, and they were always ready to listen to us. So far, so good, and we look forward to future enhancements. We would love to work with Krish in the coming years."

Result

Drilling Through the Challenges of the Future

Migration from Magento 1 to Magento 2 cloud platform was the appropriate eCommerce solution for Toolmart. Krish’s team understood the need to deliver an eCommerce infrastructure for Toolmart that catered to its niche industry, huge customer base, and massive product catalog. The results so far evolve around better audience reach, an increase in the average order value, and better ROI for the client. Also, the website's performance has drastically improved, including an improved page load speed. The client is looking forward to better commerce.

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