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Digital Commerce

The US Tariff Turbulence & Its Impact on Cross-Border Digital Commerce

5 June, 2025 Picture this: Your brand just launched internationally six months ago. Sales were climbing steadily from Canada, Mexico, and China. Then February 2025 hit, suddenly every small shipment crossing the border...

5 min read By: Zenul Jinwala
blog
Adobe, Artificial Intelligence

Agentic AI in Marketing: What Adobe’s Latest Innovations Mean for Your Business

30 May, 2025 Adobe Summit 2025 delivered something unexpected. What started as another enterprise software conference in Las Vegas became a defining moment for the future of marketing and CX. The three-day event...

9 min read By: Zenul Jinwala
blog
B2b supply chain management

The New Construction Ecosystem: How Advanced B2B Workflows Drive Industry Growth

27 May, 2025 Construction hasn't changed much over the decades. Walk onto most job sites today, and you'll see familiar scenes—contractors making calls from pickup trucks, scribbling notes on clipboards, and chasing down...

5 min read By: Sumesh Soman
blog
Performance Audit

Code Debt Explained: How It Slows Down Your Digital Commerce Growth

21 May, 2025 Picture this: Your eCommerce business is firing on all cylinders. Sales are climbing, you're rolling out new features to meet customer demands, and you're expanding across multiple channels. The marketing...

3 min read By: Manthan dave
blog
B2b supply chain management

Key Integrations for Efficient Manufacturing Operations: Best Practices That Actually Work

16 May, 2025 Something strange happens when you walk through a manufacturing facility these days. You'll see incredible precision on the production floor—machines calibrated to thousandths of an inch, quality controls that catch...

9 min read By: Devansh Shah
blog
Digital Marketing

The Ultimate Guide to Performance Marketing: Definitions, Strategies, and Best Practices

12 May, 2025 In today’s digital world performance marketing is the new way of doing things, results focused. According to a recent Forrester report 65% of companies that have adopted unified analytics are...

9 min read By: Zenul Jinwala
blog
Digital Marketing

Mobile SEO in 2025: Top 8 Hacks to Optimize for Mobile-First Indexing

7 May, 2025 The mobile SEO landscape of 2025 rewards those who recognize that optimization is no longer about technical checkboxes but creating seamless, intuitive user experiences across a fragmented digital ecosystem. By...

5 min read By: Zenul Jinwala
blog
Customer life time value in fragrance industry

Why CLTV & Repeat Buying is an important metrics in the Fragrance industry and how to improve it

2 May, 2025 CLTV or CLV (Customer Lifetime Value) is a metric through which businesses can measure the revenue a customer would yield in the long run. The longer the customer’s lifespan, the...

6 min read By: Shruti Sharma

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