Welcome to DX Connect by Krish - Season 3 Ep 3
With the global beauty industry expected to reach an astonishing $580 billion by 2027, and eCommerce’s share exceeding 20%, this sector stands as a beacon of resilience and potential.
We are back with the 3rd and final episode of Glow & Grow with Practical Insights on Beauty Commerce Industry in DX Connect with Krish, featuring Mikhail Ulianchenko, seasoned beauty commerce expert and our Enterprise Sales Manager Naresh Sambhawani.
Watch the episode as we discuss how the beauty commerce industry isn’t just about products; it’s about creating personalized experiences that resonate with each customer!
This episode dives deep into the unique marketing approaches required at different maturity levels of beauty brands, exploring various avenues for offering personalized experiences to customers. Watch Mikhail explaining how effective communication aligns with brand guidelines, the importance of listening to customer feedback, and actionable insights to enhance your product offerings.
Watch now and transform your beauty commerce strategy.
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Episode 4: Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation
7 August, 2024 Welcome to DX Connect by Krish - Season 4 Ep 4 What all can your marketing automation tool yield? In the fourth episode of DX Connect Video Podcast, Nishit Kathlana, our Head of Sales and Strategic Alliances, and Riley Barnes, Agency & Strategic Partnerships Manager from Dotdigital, take their conversation further, diving into the complexities of customer segmentation, the challenges surrounding them, and performance metrics. The episode explores some of the key performance metrics of marketing automation tools. They emphasize the pivotal role of accurate data and analytics in enhancing overall CX, ensuring your marketing strategies hit the mark every time. Don’t forget to watch it!
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