Our 5/5 episode from the DX Connect #VideoPodcast series on ‘Customer Segmentation & Personalised Omnichannel Marketing through Marketing Automation’ is here.
In the final episode, Nishit Kathlana, our Head of Strategic Alliances (JAPAC), and Riley Barnes, Agency and Strategic Partnerships Manager (ANZ) at Dot Digital, dive deep into the power of marketing automation platforms. They explore how customer segmentation can create hyper-personalised experiences that drive real results. Don’t miss out on a compelling real-world example from the cosmetics industry by Riley, shedding light on how top brands set their target metrics for optimal conversions.
23 February, 2024 Welcome to DX Connect by Krish - Season 2 Ep 1 Unlock the secrets of retail success in our latest episode of DX Connect with Krish! Join Ritesh Mohan, General Manager at Noble Group, and Anupa Gandhi, our Strategic eCommerce Consultant, as they unravel the 'Retailistic' approach to retail. In this captivating conversation, get into the strategies and insights that drive retail excellence. From understanding consumer behavior to optimizing the omnichannel experience, this episode promises to be a goldmine of knowledge for retailers and #eCommerceEnthusiasts alike. Don't miss out on this enlightening episode! Watch and gain invaluable insights into the 'Retailistic' way to retail with Krish.