Welcome to DX Connect by Krish - Season 4 Ep 5
Our 5/5 episode from the DX Connect #VideoPodcast series on ‘Customer Segmentation & Personalised Omnichannel Marketing through Marketing Automation’ is here.
In the final episode, Nishit Kathlana, our Head of Strategic Alliances (JAPAC), and Riley Barnes, Agency and Strategic Partnerships Manager (ANZ) at Dot Digital, dive deep into the power of marketing automation platforms. They explore how customer segmentation can create hyper-personalised experiences that drive real results. Don’t miss out on a compelling real-world example from the cosmetics industry by Riley, shedding light on how top brands set their target metrics for optimal conversions.
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Episode 2: Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation
19 July, 2024 Welcome to DX Connect by Krish - Season 4 Ep 2 Time to explore the role of personalised digital experiences further and understand how it can be a game changer for your business with our latest episode of 'Customer Segmentation & Personalised Omnichannel Marketing through Marketing Automation' at DX Connect Video Podcast. In this continuation episode, Riley Barnes, Agency and Strategic Partnerships Manager (ANZ) at Dot Digital, and Nishit Kathlana, our Head of Sales and Strategic Alliance, team up to discuss how marketing automation tools are building pragmatic ways to implement customer data & insights effectively. Discover how brands leverage hyperpersonal data insights from various platforms to curate exceptional customer experiences. Learn how these advanced tools are reshaping the way businesses understand and engage with their customers. Don’t miss this in-depth conversation packed with valuable insights and practical strategies!
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