45%
60%
35%
40%
Standardizing Content, Access, and Engagement Across RGA’s Digital Ecosystem
The Roads General Authority (RGA) of Saudi Arabia regulates and standardizes the Kingdom’s road infrastructure ecosystem, serving internal and external stakeholders. As digital engagement increased, RGA’s intranet and external portals evolved independently, making content management harder to govern and slower to execute. Internal teams worked across disconnected systems, while stakeholders encountered inconsistent access to information and services. Visibility into usage and engagement remained limited, and enforcing accessibility and compliance standards at scale became increasingly difficult.
Krish partnered with RGA to design and implement a unified digital experience platform that brought intranet and extranet experiences onto a single, governed foundation. The focus was on simplifying content operations, standardizing access and authoring workflows, and establishing clear visibility into engagement without adding operational complexity. The resulting platform enabled faster updates, consistent experiences, and improved control across RGA’s digital ecosystem.
“Roads are the arteries through which the lifeblood of a nation flows.”
Challenges
Increasing digital demand exposed structural limitations in how content, access, and engagement were managed across RGA’s portals. These limitations affected consistency, speed, and visibility across both internal and external experiences.
- Disconnected intranet and external portals resulted in duplicated content and inconsistent updates
- Manual content authoring workflows slowed policy, operational, and service-related publishing
- Document sharing lacked version control and role-based access governance
- Accessibility compliance was difficult to enforce consistently across digital experiences
- Engagement data remained fragmented, limiting insight into usage and adoption
Solution
Krish partnered with RGA to architect a unified dual-portal digital experience using Adobe Experience Manager (AEM), supporting both intranet and extranet audiences through a single, governed platform architecture. Using AEM Sites, content authoring and publishing were centralized through reusable components and structured templates, ensuring consistency across portals while allowing contextual variations by audience and role. AEM Assets served as the single source of truth for documents and media, enabling version control, metadata governance, and optimized delivery that improved both internal efficiency and stakeholder-facing experiences.
Role-based dashboards surfaced content and updates based on user permissions, reducing navigation complexity and improving day-to-day usability for internal teams and external partners. Adobe Analytics unified engagement measurement across journeys, providing clear visibility into content usage and service interactions. Accessibility and inclusivity were embedded into the platform design through WCAG-aligned authoring practices and multilingual publishing support, ensuring compliant and usable experiences across priority journeys.
The Strategy
Krish’s strategy focused on establishing a governance-led digital foundation that balanced centralized control with operational flexibility. A shared component and asset library ensured consistency, while role-based access controls maintained security and relevance across user groups.
A phased rollout prioritized high-impact content and services to ensure continuity while enabling early adoption. Internal teams were enabled through structured authoring workflows, metadata standards, and analytics-driven dashboards, reducing dependency on technical teams for day-to-day updates.
Engagement insights from Adobe Analytics informed continuous optimization of navigation, content structure, and dashboard configurations, creating a feedback loop aligned with real usage patterns.
Technology
Results
- 45% faster content publishing and updates across intranet and extranet portals
- 60% improvement in content reuse through centralized authoring and asset governance
- 35% increase in internal staff engagement with role-based dashboards and resources
- 40% growth in external stakeholder interactions across key service pages
- 100% alignment with WCAG-guided accessibility standards across priority journeys
- Unified analytics framework established across internal and external digital touchpoints
RGA now operates on a unified digital foundation that enables faster publishing, consistent access, and clear visibility into how information and services are consumed across stakeholders.
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