15%
17%
12%
10%
Bringing Measurement Clarity to Minamin’s Digital Wellness Journey
Minamin, the healthcare division of the Al Ateeqi Group, was expanding its digital presence but lacked visibility into user behavior. The site attracted steady traffic, yet the team had no tools to understand which pages created interest or where users dropped off. Without an analytics platform, decisions depended on guesswork rather than data.
Krish partnered with Minamin to introduce Adobe Analytics and develop a structured measurement framework. The work focused on providing the team with a reliable view of user journeys.
“Customer intelligence emerges when data is unified, governed, and activated across the enterprise.”
Challenges
- Limited visibility into user journeys made it difficult to study drop-offs
- Campaign performance could not be measured accurately due to missing tracking
- Key actions, like product views and add to cart, were not consistently captured
- The site lacked a structured data layer for reliable event collection
- Reporting delays slowed insights during campaigns and promotions
- The team could not segment audiences based on user behavior
Solution
Krish began by creating a measurement plan that defined the events Minamin needed to track across product discovery, category navigation, search, and checkout. A structured data layer was designed to ensure consistency across pages and support event capture.
Using Adobe Launch, we deployed tracking rules in a controlled, scalable way, sending clear data points to Adobe Analytics. Custom dimensions captured product attributes and user types, while dashboards enabled daily performance review and faster insight.
This implementation delivered a reliable view of how users explored the site. Thus, informing decisions on design, content, and marketing priorities.
The Strategy
The strategy focused on designing a measurement system that delivered clear, consistent, and actionable data. Adobe Analytics was selected for its flexible reporting, advanced segmentation, and granular event tracking features. These capabilities supported Minamin’s need for deeper insight into browsing patterns and early engagement signals.
A structured data layer was planned to support long-term use. Each interaction sent a defined set of parameters that matched the measurement plan. Product attributes, search terms, user types, and navigation points were passed through clear variables. This reduced tracking errors and created a dependable source of truth. Adobe Launch allowed controlled rule deployment, simplifying testing and supporting stable tracking during site updates.
Custom segments were created to study new users, returning users, product explorers, and checkout starters. These segments helped the team identify where visitors lost interest and which pages held attention. Dashboards were organized by funnel stage, allowing Minamin to review performance and act on trends without delay. This structure provided the brand with a technical framework to support marketing, merchandising, and UX decisions.
Technology
Client Speaks
"People at Krish demonstrated a strong understanding of enterprise analytics and governance from day one. They helped us bring structure and consistency to a complex analytics environment. Insights are now easier to trust, share, and use for long-term planning."
Result
- 15% Better Campaign Attribution Accuracy
- 17% drop in untracked sessions after structured data capture
- 12% increase in returning visitor activity
- 10% increase in category engagement
The improved Adobe Analytics setup helped Minamin better understand its audience. The team now analyzes real behavior patterns instead of relying on assumptions. Better visibility across the funnel allows Minamin to optimize campaigns, refine content, and prioritize product categories based on data. This foundation strengthens the brand’s ability to grow with a more informed and focused digital strategy.
Read More From Minamin’s Transformation
- 3–4 second page load speeds
- 100 orders within first week
- Adobe Commerce–led unified foundation
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