Fall season, every year, brings the vibes and moods for holidays and festivals to celebrate and enjoy life. With the change in weather, fall opens up the festival shopping bonanza for businesses, especially eCommerce businesses. The real challenge for eCommerce brands is to take the season head-on and enhance customer shopping.
The massive spike in online shopping during the holiday season makes it essential to have a great UX to help customers get what they want and successfully complete the ‘Customer Buying Cycle’ quickly and effectively without adding up to the ‘Cart Abandonment’ statistics.
Check out our compilation of 8 tips that can help with enhanced user experiences and improved customer satisfaction.
Good user experience (UX) brings harmony to how the customer navigates on any eCommerce site and app. A good UX helps eCommerce brands get higher Total Order Value (TOV), better customer retention, and increased sales during the holiday season. Let’s take a look at these UX experts’ tips with the possible UX implications for your eCommerce to earn increased eCommerce sales this holiday season 2023.
1 – Navigate users with Hyper-Personalized Product Recommendations
Personalization has been a key factor that stimulates a customer to buy from your eCommerce. A strategically placed UX message like “Customers who bought this item also bought …,” “Trending looks this festive season…,” and “Lighting ideas for your home this festive season…” are enough to increase the Total Order Value (TOV) of holiday shoppers.
Similarly, a ‘best seller’ or ‘trending’ section could be added to your eCommerce site to help holiday shoppers get products that match their buying behavior and turn them into higher sales value shoppers.
2 – Use ‘Re-present’ for your products on site
Gifting is one of the reasons that holiday shoppers usually look at eCommerce sites. Time to use the “re-present” sections on your site like “5 great gifts for fathers” or “Your aunt will love this on this Christmas”; putting these sections upfront on your eCommerce site makes it easy to grab the visitors’ attention and help them to save time and efforts for searching gifts. This adds up the overall user experience, strengthens customer relationships, and spikes sales figures.
3 – Give ‘Delivery’ options in the UX to meet Shoppers’ requirements
You cannot change the fact that some customers get to their shopping list late, even during the holiday and festival season. In fact, before placing the order, they consider ‘the right guarantee at the right time delivery.’ If they are anxious about the timely delivery, then chances are that they will renege on shopping from your eCommerce site.
eCommerce sites should add the options of “faster delivery, on a particular date or time delivery, delivery estimations, and delivery updates”; assurance for a desirable delivery on your eCommerce pushes them to take buying decisions instantly.
4 – Add video links to enrich the UX
“Nearly half (48%) of shoppers surveyed reported that videos increase confidence in their online purchase, according to a global consumer survey.”
Online shopping experience requires users to get a lively experience of the products or services they buy. Holiday shoppers are there to make a move for a quick decision. The real challenge for eCommerce sites is a couple of taps before the ‘Moment of truth (MOT);’ eCommerce businesses struggle to replicate that experience as truly as possible online. You almost lose these potential customers if they move out for product videos or service experience testimonials. Here, product videos come in; adding a video link in the digital intertextuality enriches the UX, satisfies shoppers’ curiosity, and closes the purchase for better conversion rates and sales figures.
5 – Show me the best discount, exciting offers, and value for money
Holiday shopping is exciting, but at the same time, it also burns a hole in shoppers’ pockets. However, it is evident that holiday shoppers search for the best deals and discounts for their money, even if they want to buy more than their usual shopping routine.
UX add-on for holiday shoppers can help them grab the best deals easily. If you wish to turn your visitors into shoppers, recreate the shopping experience with the best deals, discounts, offers, and easy financing options.
Shoppers are willing to buy, yet sometimes they seek great offers and financing options to close the purchase. Here, putting the right message about ‘financing and discount’ at the right time can go a long way in making a buying decision.
6 – Personalize the order with a note
What could be the more exciting and warm gift for a shopper to get delivered with a personalized note and message? Online shoppers have the privilege to get the best suitable gift for their friends and family, but they usually don’t get ample time to personalize it.
eCommerce brands can add the ‘Note Section’ to their store before the checkout to make it a more unique and memorable UX for their customers.
7 – Build trust and assurance for customer satisfaction & protection
The assurance to buy from your eCommerce makes your existing customers and shoppers buy more and creates a mouth-publicity for your eCommerce brands.
Adding certain UX sections like product details, return policies, easy EMI T&C, and shipping details on your eCommerce store makes your shoppers understand that you care for them.
Transparency and credibility turn into a more comfortable enhanced user experience (UX) to move forward into the Customer Buying Cycle with a positive mind and promote more sales. When customers buy from your eCommerce stores, in return, you buy their trust and loyalty.
8 – Craft a festival world to binge the vibes
Holidays are the time of year when shoppers are happy and receptive to all sorts of new ideas and try things. Clicked? Yup, you have more opportunities to engage with your target audiences with rich and diverse content on different platforms, including social media. Create a festival world overloaded with holiday and celebration vibes.
If you are a fashion and accessories store, share tips on how to dress up and make up for different occasions; if you are a food site, share tips on what you should have for this year to eat; and more similar ways of DIYs on your product page to give shoppers the right mood while shopping.
Online shopping is heating up with the autumn for upcoming Diwali, Christmas, and New Year around the corner. Ensure your eCommerce store is ready to add the unforgettable and lasting User Experience (UX) for your shoppers this holiday season 2023.
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Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
16 October, 2023 The spooky season is here. Halloween is hardly a couple of days away and it is one of the most profitable Holidays for marketers across all industries, including eCommerce. According to the National Retail Federation’s annual survey, Halloween spending will touch USD 12.2 billion in the year 2023. Around one-third of this shopping will take place online. So, your eCommerce marketing strategy has to be on point so as to achieve the maximum sales this season. Despite all the prior planning and timely execution, there are still some last-minute adjustments that you need to make to be Halloween-ready.
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