Frequently Asked Questions
From getting customer insights to devising a personalized marketing campaign, data analytics is at the center of it all. Selecting the right eCommerce Analytics tool plays a crucial role here, and that is why we drew a detailed comparison between the most-loved Google Analytics and the oh-so-awesome Adobe Analytics. Linking the same here for your ease – Adobe Analytics Vs. Google Analytics: A Feature-wise Comparision. Go check it out first and then let’s move ahead with the FAQs.
1. What is the difference between Adobe Analytics and Google Analytics?
A. The most important difference between Google Analytics and Adobe Analytics is that Adobe Analytics is an actual web analytics solution, while Google Analytics is only suitable for web reporting. While Google might be quicker to implement, Adobe Web Analytics gives much more opportunity to create actual insights and value from data.
2. Is Adobe Analytics difficult to implement?
A. Not necessarily! A basic implementation can be super quick and easy. Of course, planning ahead and following a strategic approach can multiply the generated value.
3. Why is Adobe Analytics better than Google Analytics?
A. There are many reasons. First, it has Analysis Workspace, which is the best interface any tool can offer today. Second, it has a much better data model, so that there is no limit to segmentation and post-hoc enrichment. Third, it offers way more dimensions and metrics for companies to use.
4. Should I buy Google Analytics or Adobe Analytics?
A. It depends. If you are just using you web analytics tool for marketing purposes, Google Analytics might be enough. But if you really need to dive deep into user journeys and optimize products, there is nothing better available than Adobe Web Analytics.
5. What should I consider in a web analytics tools comparison?
A. Consider your business’ analytics maturity above all other things. If you want to have an easy solution because the maturity level is low Google Analytics might give you what you immediately need. But if digital is of strategic value to you, you should consider a real analytics solution like Adobe Web Analytics that doesn’t only work for marketing-oriented use cases.
Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
Recommended Reading:
The US Tariff Turbulence & Its Impact on Cross-Border Digital Commerce
5 June, 2025 Picture this: Your brand just launched internationally six months ago. Sales were climbing steadily from Canada, Mexico, and China. Then February 2025 hit, suddenly every small shipment crossing the border carries duties that weren't there before. Now, just yesterday, Commerce Secretary Howard Lutnick confirmed what many feared—these tariff levels are locked in and won't change from here. Welcome to the permanent new reality of cross-border digital commerce. The June 11, 2025, announcement following high-level US-China trade talks in London brought both clarity and finality to the tariff situation. Trump's declaration that US duties on China will total 55%—combining existing 30% blanket tariffs with 25% product-specific duties—isn't an increase, but it is a confirmation that these rates are now the baseline for long-term strategic planning. The tariff landscape has shifted dramatically this year, creating ripple effects that extend far beyond simple cost calculations. Brands that built their international expansion on small-package shipments and de minimis benefits are discovering that their entire operational model needs rethinking—and now they know these changes are permanent.
Subscribe with Us!
Never miss any post, stay tuned!
Trusted by leading brands
