Being a leading eCommerce platform, Magento has empowered millions of businesses build an unshakable online presence. Since the first release of Magento in August 2007, the company has been relentlessly innovating and reinventing their platform to help merchants create boundless digital commerce experiences. As of the latest release of Magento 2.3.3, the company has brought together some groundbreaking improvements to the platform.
With the new versions unveiling at a rapid pace, merchants on Magento 1 have already started migrating to Magento 2. However, the road forward isn’t that easy. Merchants are bound to encounter several challenges along the way. To help them rise to the challenges, we have prepared a quick list of common migration issues (and their solutions) that you too, might face during or post successful migration. Let’s get going.
Migration doesn’t mean shutting down your business until you get through to the entire process. You can keep operating normally while your store is being migrated. However, during the migration process, your original store might get slower than usual.
Constantly optimizing your store until you conclude the migration process in its entirety – is one way of dealing with this. Additionally, you can also inform your customers about the migration; thank them for their cooperation and assure a compelling CX as a result of this change. Apart from this, I would recommend you to carry on migration process during your off-peak time/season.
For any eCommerce store, search engine presence is everything! You simply cannot afford to lose your rankings at any cost. Post successful migration to Magento 2, you might face several challenges pertaining to your online rankings. This could be due to store redesign, duplicate content and changes in URLs.
Overcoming SEO barriers isn’t always easy; especially when you have a huge store and a giant product catalogue. There are countless things you should consider while rebuilding your store. All the duplicate content, new page URLs, broken links, old data, and whatnot?! Webmaster tools like Google Analytics and Search Console can only go so far in helping you regain your rankings. A better approach would be to hire a specialized agency for your magento 2 migration process. This way you might save yourself from a ton of hurdles while keeping your search engine rankings intact.
If you happen to use custom theme or extension(s) in your Magento 1 store, inconsistencies in their versions may lead to poor UX. It is likely that the theme that you might be using on your Magento 1 store, might not be available for Magento 2.
You can breakthrough this barrier by finding equivalent extensions that does the job well. With over 5k extensions listed on the official Magento marketplace, finding an ideal extension that fits right to your business would be easy and less time consuming. However, if you have a theme whose Magento 2 version isn’t available yet, you can either opt for a brand-new theme, and customize it to your taste; or create a replica of your old design by reframing all the styles and HTML-templates.
Carrying all the data from Magento 1 to 2 is indeed a strenuous job. The stakes of losing the data or misconfiguring the setup are high too. Moreover, you should also ensure that your existing users are able to sign in to their account with their old username/email and password. Other than this, your blog’s content, customer orders, and other CMS pages also need to be transported intrinsically.
Here, the best thing would be to seek external help if you are not technically sound enough. The risks of blowing up your store or messing up the data are pretty high. While there are several agencies providing Magento 2 Migration Services, you should ensure the one you are working with has the know-how of the migration process. However, if you wish to do it yourself, the first thing is to decide which data is crucial that you simply cannot avoid – migrate that first and then work your way backwards. This way, you can cut through a lot of migration challenges that you might face otherwise.
Also Read: 6 Things to Consider Before Magento 2 Migration
While the list of migration challenges cannot be limited to above-mentioned ones, the process is worth it! By migrating your store to Magento 2, you can deliver boundless digital commerce experiences that will turn your customers into your strongest advocates. Here are top 6 outcomes of taking the stride to Magento 2:
If you decide to outsource your Magento 2 migration to any agency – ensure that they are skilled at their craft. Having successfully migrated 100s of Magento stores for small to medium and large scale enterprises, we know what it takes to help you do the same. Our team of highly trained professionals will migrate your store without affecting your user-experience or search engine rankings. If you’re excited, contact us and let us be your reliable Magento partner.
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As Head - Digital Marketing, Zenul leads the marketing and branding at Krish. He brings with him an in-depth understanding of the evolving digital ecosystem and has a proven expertise and experience in strategic planning, market and competition analysis, creating and implementing client-centered, lead-gen and brand marketing campaigns. He has a heart for technology innovation and has been a keynote speaker on various platforms.
16 April, 2024 There’s some great news for Magento Open Source and Adobe Commerce users. Magento is here with Magento Open Source version 2.4.7. It is a significant update that comes with a compelling mix of security improvements, performance optimizations, and exciting new features. Upgrading to this version is highly recommended to ensure the security, performance, and functionality of your Magento store.
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