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22%
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592
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$65
Adding Chapters to your Life with Feature-Rich Powerful Digital Commerce
There is more treasure in books than in all the pirate's loot on Treasure Island.
Challenges
- A platform and tech infrastructure to provide the correct value, including faster time to market and better user experience
- Upgrading the outdated UI lacking intuitive abilities and SEO-friendliness
- Requirement of Magento UI backend with the ability to pull the system by API or other for all of these changes in the system during migration
- The current outdated approach needed change that used paperbricks ERP integrated with traditional server-client oriented architecture website on .net framework
- The customer data was stored in the legacy ERP, and a data management process needed an update to manage bi-directional synchronization between customer data and activity
- Existing 'one store, one language' view needed a shift to 'two stores, three languages' view
- Accommodating a massive product catalog with 5 million products
Solution
With its massive product range, Antoine Online wants to hit the world with great offline and online user experience. Furthermore, Antoine provides a diversified portfolio for customers by adding stationery, gadgets, and toy items to their catalog. In addition, the company offers international shipping to anywhere in the world, allowing it to grow as one of the leading book ordering platforms locally and globally. With this thought in mind, the eCommerce enablers at Krish, developers, and eCommerce experts together formulated a bespoke strategy for the legacy name Antoine. Our only motive was to align the plan's desired results with the client's desired outcomes and business objectives.
The Strategy
The developers at Krish started by building a highly customized intuitive e-Commerce platform based on the feature-rich Adobe cloud platform. One of the primary features of Antoine's eCommerce was that it was available in two stores in three different languages. The certified team of experts here at Krish did this permutation and recombination seamlessly. Another elaborate job done flawlessly was hosting over 5 million products across eight categories on a single platform with detailed product information. Furthermore, real-time API integration with Paper Bricks ERP for order and customer syncing was part of the process. Bulk price update feature using import process, bulk products add and update feature using Structured JSON, and bulk customers add and update feature using Structured JSON were some of the best-added features for customers buying in bulk. Then there was integration with Paper Brick ERP for live order and customer management to enhance operational efficiency. Furthermore, to facilitate the client's global business and country-specific location selection using GeoIP Module. In the same direction, complex tax calculations based on different countries and states were also integrated.
Technology
Mobile First Design
Client Speaks
"We have been associated with the Krish team for a little over six months now. It has been a delight working with such a professional team. Considering our vast catalog, the team did a fantastic job handling millions of data and executing a seamless data import to the ERP. We are looking forward to the launch and working with Krish in the future."
Result
With the new digital commerce upgrade, Antoine Online received a huge welcome from its clients in terms of digital engagement and response. The international store received a whopping 592 orders in a single month with an average order value of $65. From the launch itself, the online visitors started flowing and the Month on Month revenue grew by 22%. The Lebanon store is also receiving positive results with 1000+ new users in a month. With the renewed look and feel, we are hoping for Antoine Online to continue experiencing great influx and conversions.
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