Apart from default Magento features, there were various customizations. To count a few, developing custom quiz module to enhance makeup knowledge, a personalized sign up form where customers need to provide information about their skin type, tone, hair type, hair color. Importing bulk products without disturbing the overall performance also came along. The key integrations included Vinculum System and Reciproci System to dynamically manage order processing, invoice, shipment and Inventory.
Post the gathering of requirements, our team began the development of commerce store with Magento Commerce Cloud Pro platform. To improve user experience, we integrated Vinculum System as an order management system and Reciproci System for centralized customer loyalty management.
We also utilized advanced technologies like Augmented Reality, Virtual Reality, Artificial Intelligence to build a virtual skin analyzer tool. A digital beauty advisor tool also accompanied and enhanced engagement. We used a page builder to create A+ content for representing the products smartly.
"A robust and high-performing online store is what I aimed at, Krish has been a great partner in transforming my ideas into a reality. All the customizations were taken care of, appropriately. We were able to launch our digital commerce store seamlessly with the support of the Krish team."
The Boddess store now reaches the target audience more efficiently as it delivers personal touch by adding the custom user experience with the help of virtual assistant. Our high quality code and testing at each stage ensured in building a robust platform. We are proud to build a store that offers AI & AR powered recommendations after analyzing skin with the help of skin analyzer and also lets you try on certain products with a virtual makeup tool.
Established in 1982, Union Coop is the largest consumer cooperative in the UAE. It operates 23 hypermarkets, 4 malls (Al Barsha Mall, Etihad Mall, Al Warqa City Mall, and Al Barsha South), and 2 grocery chains: Mini Coop and Coop - the first-ever smart shopping concept introduced in many of its branches in the MENA region. Apart from the hypermarket stores across the UAE region, it also serves the consumer grocery needs via an online webstore and mobile application. Following the EoL of Magento 1, Union Coop collaborated with Krish to reinvent its online store to render a superior shopping experience.
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