Laying the Foundation with Robust Digital Solutions
DAMAC Properties Dubai Co (DAMAC) is a real estate development company. In January 2015, DAMAC Properties was publicly listed on the Dubai Financial Market. With a global footprint and a focus on luxury residential, commercial, and leisure properties, DAMAC has established itself as a beacon of excellence.
Yet, in the ever-evolving digital arena, DAMAC faced the challenge of modernizing its online presence. Seeking to transition to a headless approach and navigate the complexities of online deposits, DAMAC turned to Krish, recognizing the need for a trusted partner with expertise and finesse to navigate this new terrain.
Don’t wait to buy real estate. Buy real estate and wait.
Challenges
- Absence of established conversion data modalities
- Tedious data dumping between two systems
- Lack of multi-lingual support
- Integration of online deposit functionality
- Creating comprehensive APIs and postman collections
- Collaborating effectively with multiple extended teams
- The need to transition to a headless architecture while maintaining seamless UX & functionality.
Solution
We began addressing the requirement by identifying the pertinent data for categorization within the real estate system and devising a clear strategy for nesting to facilitate effective data organization. Gradually, we implemented customization on the default category structure, integrating additional custom fields to enhance the solution for the real estate system's unique requirements.
We began employing import APIs to mitigate the potential issues related to standard APIs for seamless data transfer. This, in return, facilitated chunked data dumping, optimizing the import operation for improved handling and efficiency. Then, our experts collaborated with the frontend and external system integration teams to develop high-performance APIs while guiding them with commercetools' data modeling. Each step was met with comprehensive support, ensuring DAMAC's teams were empowered with the technical knowledge needed for a smooth transition.
The Strategy
Our strategic experts leveraged commercetools, a robust platform that offered DAMAC the flexibility and scalability needed to navigate the complexities of their digital transformation journey. We played a pivotal role from the beginning until we delivered the project. It started with the architecture design and realized optimal solutions that led to successful outcomes. They provided essential backend support across Dev, Stage, and Production environments, ensuring seamless operations. Through meticulous structuring, precise categorization, and organization of products, data management became more efficient.
Leveraging API support and cron functionality facilitated effortless product management, including addition, updating, and imports. Moreover, the implementation of customer import capabilities with queue management and effective customer management further enhanced operational efficiency. Lastly, integrating structured order management with robust data management solutions elevated overall performance and streamlined operations.
Technology
Mobile First Design
Client Speaks
Balasubrimaniam S
Digital Architect, DAMAC PropertiesResult
With Krish's expert guidance and bespoke solutions, DAMAC’s transition to a headless architecture has unlocked new possibilities, allowing it to integrate online deposit functionality seamlessly and provide a superior user experience. It boasts larger records than before and a load speed of 2 seconds on its platform! Also, integrating structured order management with robust data management solutions elevated DAMAC’s overall performance and streamlined operations. Armed with Krish's support, DAMAC navigates the digital terrain with confidence, poised for success in the ever-expanding digital domain.
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