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40%
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100%
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25%
Reinventing Performance with Serverless Power
HNAK, a leading eCommerce retailer, is known for its commitment to delivering fast, seamless digital experiences. Their platform supports high-volume traffic and rapid product discovery, making performance, stability, and customer satisfaction core to their continued growth and market position.
In collaboration with Krish, HNAK transitioned from an EC2-based container setup to a fully managed Fargate environment. This shift aimed to eliminate manual infrastructure overhead, accelerate container performance, and create a scalable, future-ready foundation for their expanding digital ecosystem.
“Simplicity is the ultimate sophistication, especially when speed shapes experience.”
Challenges
- Monolithic Ubuntu-based images causing slow startup
- Heavy image pull times delaying scaling
- Manual EC2 capacity management required daily oversight
- Overloaded instances during peak traffic spikes
- Resource underutilization increasing costs
- Frequent bottlenecks impacting user experience
- Engineering time diverted to infrastructure upkeep
- Operational inefficiencies slowing deployment cycles
Solution
Krish performed a deep workload assessment to understand HNAK’s infrastructure constraints and its impact on performance. After mapping dependencies and deployment patterns, the team recommended shifting from EC2-based ECS to AWS Fargate. This eliminated the need for provisioning, patching, or managing compute resources, enabling HNAK to run containers without operational overhead.
The team rebuilt HNAK’s Next.js container images using lightweight Alpine Linux, dramatically reducing image size and pull time. Environment variables, build-time optimizations, and streamlined packaging improved deployment speed and consistency across environments. Combined with Fargate’s serverless scaling capabilities, HNAK gained a highly efficient, agile, and resilient containerized application environment.
The Strategy
The strategic focus centered on delivering a faster, leaner, and more automated environment that aligned with HNAK’s growth ambitions. By reducing container weight and shifting compute to Fargate, the team created a pathway to consistent performance during scaling events and peak seasonal demand, ensuring uninterrupted customer experience.
Leveraging a serverless compute model allowed HNAK to redirect engineering time toward customer-facing enhancements rather than infrastructure maintenance. Faster deployments, reduced operational overhead, and predictable scaling improved business agility while strengthening the platform’s ability to handle evolving eCommerce demands.
Technology
- ALB
- Amazon ECS
- AWS Fargate
- Amazon S3
- Amazon VPC
- Security Groups
- IAM
- AWS CodeCommit
- AWS CodeBuild
- AWS CodePipeline
- ECR
- Amazon CloudWatch
- AWS CloudTrail
- AWS Config
- AWS Trusted Advisor
- AWS Backup
Result
The transformation led to a 40% reduction in container startup time, powering quicker responses during scaling events and improving overall user experience. With serverless compute handling operations, deployment cycles became faster and more reliable across the board.
Manual EC2 management was fully eliminated, freeing HNAK’s engineering teams from infrastructure upkeep. The optimized architecture now supports smoother deployments, reduced overhead, and a scalable foundation that strengthens application performance and business agility.
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