834%
1,142%
250%
296%
Transforming HNAK Into a High-Growth Omnichannel Retail Brand
HNAK is a Saudi-based online retail destination offering fashion, beauty, electronics, lifestyle products, and locally curated artisan collections. As demand across online channels accelerated, customer interactions increased across search, paid media, website engagement, email, and push notifications.
However, these touchpoints were not working together as a single experience. Customers encountered inconsistent messaging, uneven engagement, and fragmented journeys between discovery, consideration, and purchase. This limited HNAK’s ability to scale revenue efficiently and build sustained customer relationships.
Krish partnered with HNAK to unify these touchpoints into a cohesive omnichannel marketing engine that drives growth across the entire customer lifecycle.
The value of eCommerce is not in the ‘e’ but in the commerce
Challenges
- Search and paid media drove traffic without consistent journey continuity
- Website engagement and messaging were not aligned with acquisition intent
- Email and push notifications operated independently of on-site behavior
- Retention efforts lacked coordination with acquisition campaigns
- Customer journeys were optimized in silos rather than as a whole
Solution
Krish designed an omnichannel marketing framework that aligned acquisition, engagement, and retention into a single experience.
Search and paid campaigns aligned with category-level demand and seasonal intent. On-site experiences reinforced relevance through consistent messaging and product discovery flows. Email and push notifications were coordinated to extend engagement beyond the site and bring users back at key moments.
All channels were planned and executed together to support progression from discovery to purchase and repeat engagement, creating a seamless brand journey.
The Strategy
The strategy focused on customer journeys rather than individual channels.
Audiences were segmented based on intent, engagement depth, and lifecycle stage. Campaigns were designed to guide users through awareness, consideration, conversion, and re-engagement with consistent messaging across channels.
Search and paid media captured demand. On-site experiences validated intent. Email and push notifications reinforced relevance and timing. Retargeting supported continuity rather than repetition.
This journey-led approach allowed HNAK to scale its reach while maintaining relevance and efficiency.
Technology
Client Speaks
Qutaibah Alsharif
Chief Executive Officer“The team at Krish helped us bring structure, clarity, and measurable impact to our growth efforts. Their data-led approach and deep understanding of connected customer journeys have transformed how we scale and engage customers.”
Result
- 834% revenue growth through coordinated acquisition and engagement
- 1,142% increase in orders driven by stronger journey continuity
- 250% ROAS through aligned audience and media strategies
- 296% growth in retention revenue from connected re-engagement efforts
HNAK now operates under an omnichannel marketing model in which every touchpoint reinforces the next. The result is scalable growth, stronger customer relationships, and a consistently high-performing commerce ecosystem.
Read More From HNAK’s Transformation
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- 40% container startup time reduction
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