Roomours is a home decor brand run proudly by SARA Group, founded in 1967. SARA Group is the Middle East’s leading distributor of luxury bathroom products, high-quality tiles, superior hospitality equipment, beautifully designed tableware, gift items, and home accessories. With 55+ years of offering an innovative product range combined with passionate service, it envisioned a full-throttle performance for Roomours. Krish, being the digital commerce experts, took matters in hands to enhance Roomours online presence and craft unified experiences with functional capabilities implemented on its digital plaform/s.
SARA Group holds a reputation for delivering exceptional experiences in every facet, and they wanted Roomours to be functionally rich and digitally sound for their online customers. Team Krish began with a thorough analysis of their online store and performance. To enhance overall performance, we helped by addressing deployment issues. Later, we proceeded to streamline their shopping experience by curating interactive product pages that led to a better CX. We also wanted to help Roomours reach just the right audience by implementing advanced SEO practices while taking care of the associated module integrations along with the other third-party integrations and UI development.
Roomours envisioned an eCommerce marvel, and Krish brought it to life through strategic implementation. The eCommerce experts at Krish began with Shopify to Shopify Plus migration for improved performance. We then developed native Android and iOS apps that helped streamline their entire shopping process digitally. With Microsoft AX integration via Boomi connector, it was easy for Roomours to have dynamic synchronization and workflow automation. With MyFatoorah and Cash on Delivery, payments became hassle-free. Key integrations such as Shopify Inbox for live chat and Store Locator enhanced the overall user experience. We also implemented store credit as a refund option along with store pickup to ease the consumer journey.
Our USP with Krish was the team's turnaround time for the smallest of the issues. They are result-oriented and believe in crystal-clear communication when it comes to listening to the Client's side. Until now, it has been a pleasant experience working with Krish, and we hope it stays the same.
Since the launch of the new eCommerce platform, Roomours has witnessed a remarkable surge in performance metrics. Conversions have soared by 22-25%, with an impressive average page load speed of just 2.0 seconds. The platform processes an average of 3-5 orders per day, welcoming 1-2 new customers daily. The revenue has seen a significant spike of 15%, and the average order value now ranges between SAR 1050 to SAR 1150. Roomours is not just selling decor, it's crafting an unparalleled online experience with Krish's expertise.
