Why MarTech Stack Audit?
Most businesses use less than half of their MarTech capabilities. Inefficient tool usage, fragmented data, and integration gaps often limit ROI, speed, and personalization outcomes.
With deep expertise across the MarTech ecosystem, Krish helps you simplify complexity. Our audits identify waste, improve utilization, and create unified data-driven operations, delivering measurable ROI and a clear path toward scalable marketing tech maturity.
MarTech Audit Services Inclusions
We perform a complete inventory check of all MarTech platforms : CRM, marketing automation, analytics, CDP, data warehouse, consent tools, and adtech, mapping ownership, usage, and overlap to identify underutilized or redundant tools for immediate rationalization.
We trace how data moves across your digital ecosystem, from web and apps to CRM, CDP, BI, and advertising platforms, identifying missing links, delays, and data quality issues to strengthen your real-time decision-making foundation.
Our experts evaluate whether existing tools are properly configured, fully adopted, and aligned with business objectives. We uncover unused features, customizations, and overlaps, ensuring your stack performs at peak efficiency.
We analyze license costs, utilization ratios, and ROI benchmarks to reveal inefficiencies and cost-saving opportunities. This helps you optimize spend and reinvest in high-performing tools that truly drive business value.
We assess consent management, data privacy alignment (GDPR/CCPA), tag governance, and data ownership practices. Our compliance checks help minimize risk and ensure brand trust across all touchpoints.
Within the audit, we highlight high-impact, low-cost actions deliverable in 2–4 weeks, helping your teams experience early wins in performance, efficiency, data accuracy, and measurable marketing impact overall.
We deliver a clear 12–18 month roadmap with prioritized recommendations, which tools to optimize, replace, or retire, along with dependencies, resource needs, and sequencing for execution.
Business Benefits
-
Optimize Spend & Improve ROI
Identify and eliminate redundant tools while maximizing the value of existing investments. Our audit ensures every license and integration contributes to measurable business outcomes.
-
Build a Unified Data Foundation
Resolve data silos and integration gaps across platforms to establish a connected, accurate, and real-time data ecosystem that supports advanced analytics and personalization.
-
Accelerate Marketing Performance
Empowered by clean data and efficient systems, your teams can execute faster, automate smarter, and deliver consistent experiences across every channel and touchpoint.
-
Strengthen Compliance & Governance
Ensure every customer interaction adheres to global data privacy and consent laws. Enhance governance and data security to reduce compliance risk and maintain brand integrity.
-
Gain an Actionable Roadmap
Move from insights to execution with a prioritized 12–18 month roadmap that clarifies what to optimize, when to act, and how to achieve long-term marketing agility.
Audit Deliverables
A detailed inventory check with ownership, usage level, and redundancy mapping, helping you visualize your MarTech ecosystem’s current state.
An annotated visual representation of all integrations, data sources, and gaps, ensuring complete transparency of how customer data moves through your systems.
A financial summary mapping spend against utilization, ROI benchmarks, and cost-saving opportunities, helping prioritize investment with confidence.
A list of 2–4 week optimization initiatives with defined impact areas, effort estimates, and measurable value, driving quick momentum post-audit.
A strategic, prioritized roadmap that sequences optimization, consolidation, and enablement activities aligned to business goals and available resources.
Our Process
Our structured 5-step process transforms complexity into clarity. From discovery to roadmap delivery, we assess your entire MarTech ecosystem, identify quick wins, and define a clear, data-backed path to optimization, ensuring measurable outcomes and sustainable marketing performance.
Tech Proficiency
We’re completely tool-agnostic, ensuring unbiased recommendations tailored to your ecosystem. Below is an indicative list of marketing, data, and analytics technologies we frequently audit and integrate, reflecting our deep, hands-on experience across leading MarTech platforms.
- AEP
- SFMC
- Klaviyo
- WebEngage/MoEngage
- Emarsys
- GA4
- Adobe Analytics
- GTM
- Tealium iQ
- Mixpanel
- Snowflake
- BigQuery
- Segment
- mParticle
- Fivetran
- Optimizely
- VWO
- Dynamic Yield
- Adobe Target
- LaunchDarkly
- OneTrust
- TrustArc
- Crownpeak
- Ensighten Privacy
- Sourcepoint
AI-led Digital Experience Agency
Being AI-led agency focused on clients’ growth, we deliver next-generation solutions, leveraging artificial intelligence to in areas like commerce, content and marketing to increase their revenue, global reach and ROI. We serve retailers, manufacturers, distributors, enterprises and conglomerates globally.
- Global Team
- Yrs of Experience
- Revenue Empowered
- Industries Served
- Stores/Sites Launched
- Awards Won
Let's build your MarTech roadmap
Frequently Asked Questions
Trusted by leading brands
